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Teaching GuideTerm Faculty of Economics and Business |
| Grao en Administración e Dirección de Empresas |
 Subjects |
| Market Research |
| Planning |
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| Identifying Data | 2020/21 | |||||||||||||
| Subject | Market Research | Code | 611G02024 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Third | Obligatory | 6 | ||||||||||
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| Methodologies / tests | Competencies | Ordinary class hours | Student’s personal work hours | Total hours |
| Introductory activities | A10 B10 C3 C4 C7 C8 | 2 | 2 | 4 |
| Guest lecture / keynote speech | A1 A2 A3 B1 B5 B6 B7 C5 C6 | 15 | 30 | 45 |
| Document analysis | A3 A6 A7 A9 | 6 | 6 | 12 |
| Case study | A4 B2 B4 | 14 | 28 | 42 |
| Research (Research project) | A5 A8 A11 A12 B8 C1 C2 | 6 | 18 | 24 |
| Multiple-choice questions | A6 B3 C5 C6 | 3 | 3 | 6 |
| Long answer / essay questions | A4 A6 A11 B3 B9 C6 C5 | 3 | 10 | 13 |
| Personalized attention | 4 | 0 | 4 | |
| (*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. | ||||
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