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Teaching GuideTerm Faculty of Economics and Business |
| Grao en Administración e Dirección de Empresas |
 Subjects |
| Strategic Management and Business Policy I |
| Learning aims |
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| Identifying Data | 2019/20 | |||||||||||||
| Subject | Strategic Management and Business Policy I | Code | 611G02025 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Third | Obligatory | 6 | ||||||||||
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| Learning outcomes | Study programme competences | ||
| Develop and strengthen a general management perspective. | A1 |
B3 B7 |
C5 |
| Understand the fundamental concepts in strategic management: strategy, strategic planning, strategic direction, the relationship between strategy and organization, competitive analysis and strategic analysis of the company and industry | A2 A3 A4 A6 A8 A10 |
B1 B2 B4 B6 B10 |
C1 C2 C3 C6 C8 |
| Understand and differentiate the different levels of business strategy: corporate, competitive and functional. | A9 A11 A12 |
B5 B8 |
C3 C5 C7 |
| Develop an awareness of the dynamic effects of the strategic actions of the company and its rivals in the competitive strategy and corporate strategy of the company. | A3 A9 |
B5 B9 |
C2 C3 C8 |
| Integrate the knowledge gained in previous courses in a useful conceptual framework for general management level, applying it to a new business plan. | A2 A5 A7 |
B9 |
C3 C4 |
| To practice the teamwork and oral communication | A10 A11 A12 |
B4 B9 B10 |
C1 C2 C6 C7 |
| To the tools of strategic analysis and the available theoretical and methodological perspectives. | A1 A3 A4 |
B3 B6 |
C3 C6 |
| To develop habits of analytical thinking and ability to synthesize ordered, and development of skills in the presentation of findings in an effective and persuasive in both written and spoken about the strategic problems of a company. | A11 A12 |
B1 B8 B10 |
C1 C5 C6 C8 |
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