|
Teaching GuideTerm Faculty of Economics and Business |
| Grao en Administración e Dirección de Empresas |
 Subjects |
| Dirección Estratéxica e Política Empresarial I |
| Contents |
|
|
|
| Identifying Data | 2016/17 | |||||||||||||
| Subject | Dirección Estratéxica e Política Empresarial I | Code | 611G02025 | |||||||||||
| Study programme |
|
|||||||||||||
| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Third | Obligatoria | 6 | ||||||||||
|
||||||||||||||
| Topic | Sub-topic |
| I. INTRODUCTION TO STRATEGIC MANAGEMENT | 1. Conceptual framework 2. New perspectives of strategic management |
| II. THEORETICAL AND APPLIED FRAMEWORK | 3. The entrepreneurial project 4. The strategic logic of an organization |
| III. BUSINESS UNIT STRATEGY | 5. The business concept 6. The organization concept 7. Core processes 8. Business unit strategy as a "situational puzzle". Strategic management |
| IV. CORPORATE STRATEGY | 9. Patterns of business growth 10. Strategies of internationalization |
|
