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Teaching GuideTerm Faculty of Economics and Business |
| Grao en Administración e Dirección de Empresas |
 Subjects |
| Strategic Management and Business Policy I |
| Contents |
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| Identifying Data | 2019/20 | |||||||||||||
| Subject | Strategic Management and Business Policy I | Code | 611G02025 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Third | Obligatory | 6 | ||||||||||
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| Topic | Sub-topic |
| I. INTRODUCTION TO STRATEGIC MANAGEMENT | 1. Conceptual framework 2. New perspectives of strategic management |
| II. THEORETICAL AND APPLIED FRAMEWORK | 3. The entrepreneurial project 4. The strategic logic of an organization |
| III. BUSINESS UNIT STRATEGY | 5. The business concept 6. The organization concept 7. Core processes |
| IV. CORPORATE STRATEGY | 8. Patterns of business growth 9. Strategies of internationalization |
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