Teaching GuideTerm
Faculty of Economics and Business
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Grao en Administración e Dirección de Empresas
 Subjects
  Commercial Distribution
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Identifying Data 2020/21
Subject (*) Commercial Distribution Code 611G02030
Study programme
Grao en Administración e Dirección de Empresas
Descriptors Cycle Period Year Type Credits
Graduate 2nd four-month period
Third Obligatory 6
Language
Spanish
English
Teaching method Face-to-face
Prerequisites
Department Empresa
Coordinador
Rey García, Marta
E-mail
marta.reyg@udc.es
Lecturers
Rey García, Marta
Salido Andrés, Noelia
E-mail
marta.reyg@udc.es
noelia.sandres@udc.es
Web
General description The general goal of this course is to introduce students to the practical aspects of the retailing sector, with a focus on the strategic management of this marketing area, and on the opportunities it entails for the competitive advantage of organizations and for the satisfaction of their clients. In order to fulfill it, the theoretical and institutional framework, the trends coming from internationalization and the introduction of new information and communication technologies, and the expectations of stakeholders for a more sustainable supply chain management, will be first introduced. In such context, the operations and dynamics of different types of commercial channels, intermediaries and formats; the relevance of merchandising and retail logistics; and the ethical implications and legal framework of retail, will be discussed.
Contingency plan 1. Modifications to the contents No changes will be made 2. Methodologies *Teaching methodologies that are maintained -Lectures/Guest lectures/Keynote speeches (will be held online, preferably via Teams) - Interactive sessions to develop and present case studies ((will be held online, preferably via Teams) - Multiple-choice test exam (will be held online, preferably via Moodle) *Teaching methodologies that are modified - The requirement to attend face-to-face sessions will be eliminated after face-to-face activity is cancelled 3. Mechanisms for personalized attention to students - Moodle: will be used to consult course materials, request personalized attention and follow-up case studies - Teams: will be used for individual and small group tutoring 4. Modifications in the evaluation No changes will be made *Evaluation observations: Those already included in the teaching guide will be maintained, except for control of attendance to face-to-face sessions, that will be exerted only for the face-to-face sessions held until suspension of face-to-face activity 1. SITUATIONS Those already included in the teaching guide will be maintained 2. REQUIREMENTS TO PASS THE COURSE Those already included in the teaching guide will be maintained 5. Modifications to the bibliography or webgraphy No changes will be made
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
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