|
Teaching GuideTerm Faculty of Economics and Business |
| Grao en Administración e Dirección de Empresas |
 Subjects |
| Distribución Comercial |
| Learning aims |
|
|
|
| Identifying Data | 2016/17 | |||||||||||||
| Subject | Distribución Comercial | Code | 611G02030 | |||||||||||
| Study programme |
|
|||||||||||||
| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Third | Obligatoria | 6 | ||||||||||
|
||||||||||||||
| Learning outcomes | Study programme competences | ||
| - To value the importante of placement in general and retailing in particular from a strategic perspective, as a source of competitive advantage for all types of organizations, including the services sector. - To understand the current situation and future trends of retailing, with a special focus on concentration and internationalization processes, on the impact of new information and communication technologies, and on sustainable supply chain management. - To understand the implications of the choices for different types of supply chain strategies, retail channels and the role played by commercial intermediaries. - To understand the implications for both customers and retailers of the different types of commercial formats. - To acquire knowledge of the commercial tools, including personal sales, available for building a successful retailng strategy. - To analyse assortment decisions, distributor brand strategies, retail pricing strategies, logistics decisions and merchandising decisions in a retailing context. - To acquire knowledge about the legal environment surrounding retail at a European, national and regional level and to understand the ethical implications of retailing strategies. | A1 A2 A3 A4 A5 A6 A8 A9 A11 A12 |
B1 B2 B3 B4 B5 B6 B7 B8 B9 B10 |
C1 C4 C5 C6 C7 C8 |
|
