|
Teaching GuideTerm Faculty of Economics and Business |
| Grao en Administración e Dirección de Empresas |
 Subjects |
| Commercial Distribution |
| Learning aims |
|
|
|
| Identifying Data | 2020/21 | |||||||||||||
| Subject | Commercial Distribution | Code | 611G02030 | |||||||||||
| Study programme |
|
|||||||||||||
| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Third | Obligatory | 6 | ||||||||||
|
||||||||||||||
| Learning outcomes | Study programme competences | ||
| - To value the importante of commercial distribution within the economy and to value placement in general and retailing in particular for its strategic nature within marketing strategies, as a source of competitive advantage for all types of organizations, including the services sector. - To understand the current situation and future trends of retailing, with a special focus on concentration and internationalization processes, on the impact of new information and communication technologies (digital transformation), and on sustainable supply chain management (CSR). - To understand the implications of the choices for different types of channel strategies and the different types of retail channels and commercial intermediaries, both offline and online. To understand the implications of omnichannel strategies. - To understand the implications for both customers and retailers of the different types of commercial formats, both offline and online. - To acquire knowledge of the commercial tools, including personal sales, available for building a successful retailng strategy. - To analyse assortment decisions, distributor or private label strategies, retail pricing strategies, logistics decisions and merchandising decisions in a retailing context. - To acquire knowledge about the legal environment surrounding retail at a European, national and regional level and to understand the ethical implications of retailing strategies, with special emphasis on sustainability, circular economy and CSR of retailers. | A1 A2 A3 A4 A5 A6 A8 A9 A11 A12 |
B1 B2 B3 B4 B5 B6 B7 B8 B9 B10 |
C1 C2 C4 C5 C6 C7 C8 |
|
