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Teaching GuideTerm Faculty of Economics and Business |
| Grao en Administración e Dirección de Empresas |
 Subjects |
| Distribución Comercial |
| Contents |
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| Identifying Data | 2016/17 | |||||||||||||
| Subject | Distribución Comercial | Code | 611G02030 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Third | Obligatoria | 6 | ||||||||||
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| Topic | Sub-topic |
| TEMA 1: THEORETICAL AND CONCEPTUAL FRAMEWORK OF RETAIL | Basic bibliography and information sources Key concepts Retailing functions History of contemporary retailing The role of retailing in economy and society Global trends in retailing |
| TEMA 2: DESIGNING AND SELECTING DISTRIBUTION CHANNELS |
Distribution channels: definition, functions, types Advantages and disadvantages of intermediaries Designing and choosing a channel: goals, stages and alternatives |
| TEMA 3: CHANNEL DYNAMICS |
Distribution channel flows A typology of distribution channels according to the degree of integration Advantages and disadvantages of global sourcing and vertical integration Alternative manufacturer and vendor strategies, conflict and collaboration, manufacturer brands and private labels |
| TEMA 4: COMMERCIAL INTERMEDIARIES AND FORMATS |
Assortment decisions Types of commercial intermediaries: a reminder Definition of commercial formats Formats associated with ownership forms (and degree of channel integration) Retailing strategies Formats Associated with the retailer strategy mix Evolution and trends in retailing formats Retail life cycle and format reinvention |
| TEMA 5: MERCHANDISING |
Introduction, concept and types Elaborating a merchandise plan - Merchandise selection and structure - Assortment plans - Merchandise management performance evaluation Establishing retail image - Placement and store layout - Visual merchandising - communication mix - Promotional strategies |
| TEMA 6. SUPPLY CHAIN MANAGEMENT AND LOGISTICS IN RETAIL | Supply chain management areas and key performance indicators Managing retailing logistics: collaboration between retailers and vendors; inventory, warehouse and transportation management Strategic relevance of SCM: global examples Information and merchandise flows:commercial coding systems Advantages and disadvantages of outsourcing logistics and using distribution centers |
| TEMA 7. CORPORATE SOCIAL RESPONSIBILITY AND LEGAL FRAMEWORK OF RETAILING | Corporate social responsibility of retailers Sustainable supply chain management and ethical sourcing Basic legal framework: European norms for reverse logistics, food security and product traceability |
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