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Teaching GuideTerm Faculty of Economics and Business |
| Grao en Administración e Dirección de Empresas |
 Subjects |
| Commercial Distribution |
| Contents |
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| Identifying Data | 2020/21 | |||||||||||||
| Subject | Commercial Distribution | Code | 611G02030 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Third | Obligatory | 6 | ||||||||||
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| Topic | Sub-topic |
| TEMA 1: THEORETICAL AND CONCEPTUAL FRAMEWORK OF RETAIL | Basic bibliography and information sources Key concepts Retailing functions in the context of marketing strategies Introduction to the history of contemporary retailing The role of commercial distribution in the economy and society Global trends in retailing |
| TEMA 2: DESIGNING AND SELECTING DISTRIBUTION CHANNELS |
Distribution channels: definition, functions, types Advantages and disadvantages of intermediaries Designing and choosing a channel: goals, stages and off-line and online alternatives Multichannel and omnichannel strategies |
| TEMA 3: CHANNEL DYNAMICS |
Distribution channel flows A typology of distribution channels according to the degree of integration Advantages and disadvantages of global sourcing and vertical integration Alternative manufacturer and vendor strategies, conflict and collaboration, manufacturer brands and private labels |
| TEMA 4: COMMERCIAL INTERMEDIARIES AND FORMATS |
Assortment decisions Definition of commercial formats Formats associated with ownership forms (and degree of channel integration) Retailing strategies Formats Associated with the retailer strategy mix Evolution and trends in retailing formats Retail life cycle and format reinvention |
| TEMA 5: MERCHANDISING |
Introduction, concept and types Placement and store layout Establishing retail image: visual merchandising Elaborating a merchandise plan: merchandise selection and management, performance evaluation Promotional strategies |
| TEMA 6. SUPPLY CHAIN MANAGEMENT AND LOGISTICS IN RETAIL | Supply chain management areas and key performance indicators Managing retailing logistics: collaboration between retailers and vendors; inventory, warehouse and transportation management Strategic relevance of SCM: global examples and reverse logistics Information and merchandise flows: commercial coding systems and traceability |
| TEMA 7. SUSTAINABLE DISTRIBUTION, CORPORATE SOCIAL RESPONSIBILITY AND LEGAL FRAMEWORK OF RETAILING | Sustainability Corporate social responsibility of retailers Sustainable supply chain management and ethical sourcing Circular economy and responsible consumption Basic legal framework: European norms for reverse logistics, food security and product traceability |
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