Teaching GuideTerm
Faculty of Economics and Business
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Grao en Administración e Dirección de Empresas
 Subjects
  Marketing Management
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Identifying Data 2020/21
Subject (*) Marketing Management Code 611G02035
Study programme
Grao en Administración e Dirección de Empresas
Descriptors Cycle Period Year Type Credits
Graduate 1st four-month period
Fourth Obligatory 6
Language
Spanish
Galician
Teaching method Face-to-face
Prerequisites
Department Empresa
Coordinador
Blazquez Lozano, Felix
E-mail
felix.blazquez@udc.es
Lecturers
Blazquez Lozano, Felix
Juanatey Boga, Oscar
Martinez Fernandez, Valentin
Naya Mosquera, José Luis
E-mail
felix.blazquez@udc.es
oscar.juanatey.boga@udc.es
valentin.martinez@udc.es
jose.luis.naya@udc.es
Web
General description Os obxectivos desta materia son saber aplicar os fundamentos da direción comercial a casos reais e tomar decisións para cumplir os obxectivos de dirección comercial
Contingency plan 1. Modifications to the contents 2. Methodologies *Teaching methodologies that are maintained *Teaching methodologies that are modified 3. Mechanisms for personalized attention to students 4. Modifications in the evaluation *Evaluation observations: 5. Modifications to the bibliography or webgraphy
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
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