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Teaching GuideTerm Faculty of Economics and Business |
| Grao en Administración e Dirección de Empresas |
 Subjects |
| Dirección Comercial |
| Sources of information |
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| Identifying Data | 2016/17 | |||||||||||||
| Subject | Dirección Comercial | Code | 611G02035 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Fourth | Obligatoria | 6 | ||||||||||
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| Basic |
Munera Alemán y Rodríguez Escudero (2011). ESTRATEGIAS DE MARKETING. UN ENFOQUE BASADO EN EL PROCESO DE DIRECCION. MADRID, ESIC
KOTLER, P. et al., (2000). INTRODUCCION AL MARKETING. MADRID, PIRAMIDE |
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| Complementary | |
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