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Teaching GuideTerm Faculty of Economics and Business |
| Grao en Administración e Dirección de Empresas |
 Subjects |
| Consumer Behaviour: Products and Brands |
| Planning |
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| Identifying Data | 2019/20 | |||||||||||||
| Subject | Consumer Behaviour: Products and Brands | Code | 611G02037 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Fourth | Optional | 6 | ||||||||||
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| Methodologies / tests | Competencies | Ordinary class hours | Student’s personal work hours | Total hours |
| Guest lecture / keynote speech | B1 B2 B3 B4 B10 C6 | 17 | 42.5 | 59.5 |
| Seminar | C8 | 4 | 0 | 4 |
| Case study | A5 B5 C1 C4 C5 C6 C7 | 25 | 50 | 75 |
| Multiple-choice questions | A2 B6 B7 B8 B9 | 0.75 | 6.75 | 7.5 |
| Personalized attention | 4 | 0 | 4 | |
| (*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. | ||||
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