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Facultade de Humanidades e Documentación
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Grao en Xestión Industrial da Moda
 Subjects
  Principles of Economics: Fashion Industry
   Contents
Topic Sub-topic
MODULE I. INTRODUCTION Chapter 1. Basic Economic Principles
Chapter 2. Economic models
MODULE II. MICROECONOMICS, MARKETS AND COMPETITION Chapter 3. Supply and demand
Chapter 4. Elasticities
Chapter 5. The supply curve
Chapter 6. The perfect competition
Chapter 7. Monopoly, oligopoly and monopolistic competition
MODULE III. MACROECONOMICS AND FINANCE Chapter 8. Macroeconomics: a global vision
Chapter 9. Macroeconomics measurement
Chapter 10. Long-run economic growth
Chapter 11. Money, banking and central banks
Chapter 12. International trade
MODULE IV. THE FASHION INDUSTRY Topic A) Definition of fashion, luxury as well as complex competitive systems and business logic
Topic B) Business models of the fashion industry
Topic C) Style identity and product development process
Topic D) Image identity and the communication process
Topic E) Retail and distribution strategies
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