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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Principles of Economics: Fashion Industry |
| Contents |
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| Identifying Data | 2020/21 | |||||||||||||
| Subject | Principles of Economics: Fashion Industry | Code | 710G03003 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
First | Basic training | 6 | ||||||||||
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| Topic | Sub-topic |
| MODULE I. INTRODUCTION | Chapter 1. Basic Economic Principles Chapter 2. Economic models |
| MODULE II. MICROECONOMICS, MARKETS AND COMPETITION | Chapter 3. Supply and demand Chapter 4. Elasticities Chapter 5. The supply curve Chapter 6. The perfect competition Chapter 7. Monopoly, oligopoly and monopolistic competition |
| MODULE III. MACROECONOMICS AND FINANCE | Chapter 8. Macroeconomics: a global vision Chapter 9. Macroeconomics measurement Chapter 10. Long-run economic growth Chapter 11. Money, banking and central banks Chapter 12. International trade |
| MODULE IV. THE FASHION INDUSTRY | Topic A) Definition of fashion, luxury as well as complex competitive systems and business logic Topic B) Business models of the fashion industry Topic C) Style identity and product development process Topic D) Image identity and the communication process Topic E) Retail and distribution strategies |
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