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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Fashion Marketing and Market Research |
| Learning aims |
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| Identifying Data | 2020/21 | |||||||||||||
| Subject | Fashion Marketing and Market Research | Code | 710G03012 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | Yearly |
Second | Obligatory | 9 | ||||||||||
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| Learning outcomes | Study programme competences | ||
| Understand the importance of marketing as an area of knowledge of the social sciences and its relevance to others knowledge areas. Understand the importance of marketing as a functional area of the company and its relationship with other functional areas of the organization, and also of its objective and functions. | A8 A19 |
B1 B2 B3 B4 B5 B6 B7 B8 B9 |
C1 C2 C3 C4 C5 C7 C8 C9 |
| Analyse the environment, competition, and also consumer behaviour, as elements that must be considered by marketing for strategic and operational decision making. Understand and analyse the variables of marketing-mix and its operational development by organizations. Approach to the concept of online marketing and its repercussions on current business communication. | A8 A19 |
B1 B2 B3 B4 B5 B6 B7 B8 B9 |
C1 C2 C3 C4 C5 C7 C8 C9 |
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