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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Fashion Marketing and Market Research |
| Contents |
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| Identifying Data | 2020/21 | |||||||||||||
| Subject | Fashion Marketing and Market Research | Code | 710G03012 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | Yearly |
Second | Obligatory | 9 | ||||||||||
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| Topic | Sub-topic |
| PART I. Introduction to Marketing. | 01. Introduction and Principles of Marketing. |
| PART II. Strategic Marketing. | 02. The market environment and competence. 03. Consumer behaviour. 04. Market research: an introduction. 05. Market research: qualitative research. 06. Market research: quantitative research. 07. Segmentation and Positioning. 08. Marketing strategy. |
| PARTE III. Operational Marketing. | 09. Marketing-Mix. Product and Brand. 10. Marketing-Mix. Distribution. 11. Marketing-Mix. Price. 12. Marketing-mix. Promotion/Communication. |
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