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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Promotional Strategies in Fashion I: Communication |
| Contents |
| Identifying Data | 2020/21 | |||||||||||||
| Subject | Promotional Strategies in Fashion I: Communication | Code | 710G03021 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Third | Obligatory | 6 | ||||||||||
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| Topic | Sub-topic |
| Part I. Introducción to comunication |
1.1. What's communication? 1.2. Elements of communication 1.3. Communication models 1.4. Trends in communication:IMC |
| Part II. Marketing communication as a integrated strategy in the fashion industry | 2.1. The fashion brand 2.2. The briefing 2.3. Communication plan in fashion 2.3.1. What is the communication plan for and what is it usefeul for? 2.3.2 Communication plan benefits in the field of fashion 2.3.3. How to create a communication plan in the field of fashion 2.3.4 Communication effectiveness assesment |
| Part III. Communication tools in the fashion industry | 3. Promotional mix in fashion 3.1. Promotion above the line in fashion 3.2. Promotion below the line in fashion 3.3. Trends in fashion communication 3.4. Digital marketing (SEO, SEM, Google Analtytics...) |
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