|
Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Promotional Strategies in Fashion I: Communication |
| Methodologies |
| Identifying Data | 2020/21 | |||||||||||||
| Subject | Promotional Strategies in Fashion I: Communication | Code | 710G03021 | |||||||||||
| Study programme |
|
|||||||||||||
| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 1st four-month period |
Third | Obligatory | 6 | ||||||||||
|
||||||||||||||
| Methodologies | Description |
| Oral presentation | Students will carry out final work (communication plan) in groups. They must present a written work as well as an oral presentation at the end of the course. The oral defense of this task will be done the last week of the course and it will be evaluated. |
| Guest lecture / keynote speech | The theory of the subject will be presented in class with the aid of visual and audiovisual support. |
| Workbook | Students will have access to complementary readings to the syllabus. They will allow them to deepen the theory seen in class. |
| Workshop | Students will receive instructions from the teacher to guide the practical work. They should prepare a communication plan in groups that will be developed both in the classroom (interactive session) and outside the classroom (autonomous work) and whose evidence will be the presentation of a written work at the end of the course. |
| Multiple-choice questions | Multiple choice multiple choice test in which only one option is correct. Incorrect answers will not penalize. |
|
