Teaching GuideTerm
Faculty of Humanities
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Grao en Xestión Industrial da Moda
 Subjects
  Promotional Strategies in Fashion I: Communication
   Assessment
Methodologies Competencies Description Qualification
Multiple-choice questions A1 C3 Individual multiple choice test with only one correct answer. Incorrect answers do not penalize.
All materials and content taught and discussed in the classroom, either online or in offline, may be part of the exam questions. The exam, of an individual nature, must be prepared by using all the materials available on the virtual platform, that is, not only make use of the documents shared in class, but also the readings, audiovisual materials and notes the student take in the classroom.

To pass the exam it must be obtained a grade equal or superior to 2 points out ot 4.




40
Oral presentation A8 A19 B2 B4 B5 B7 B8 B9 C1 C9 All the members of the group must present the final task (communication plan) orally. In the oral part, students must adequately defend the key points of the task and demonstrate knowledge in the topic, thus properly answer the questions posed by the teacher, if any. The maximum grade will weigh 10% of the final grade. All team members will get the same grade.
10
Workshop A8 A19 B2 B4 B6 B7 B8 B9 C1 C3 C7 C9 Students will carry out a final work in groups (communication plan). This task will be developed both in practical class and outside of it (autonomous work). The written task will be presented at the end of the course. The work must respect the points indicated in an index socialized in the class. The quality of the research, the citation of sources according APA 6th format, the argumentation of the objectives of the plan, as well as a strategic and tactical design of a fashion firm will be evaluated. The written work represents 50% of the final grade. All members of the group will get the same grade. The minimum grade to pass the oral presentation of the work (10%) and the written work (50%) is 3 points out of 6. 50
 
Assessment comments

To pass the subject students must pass both the final exam with a minimum of 2 points out of 4 and the practical work (oral presentation and written work) with a minimum of 3 points out of 6. The minimum to pass the subject is 5 points.


Students with "dispensa académica de exención de asistencia" must do the oral presentation (10%), the written work (50%) and the exam (40%). To pass the subject, a minimum of 2 points out of 4 must be achieved in the final exam, as well as in the practical part (oral presentation and written work) a minimum of 3 points out of 6. The minimum to pass the subject is 5 points.

The introduction of any technological device in the classroom is banned in the exam.
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