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Bibliografía básica
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Ramadan, S. (2017). Omnichannel marketing . CreateSpace Independent Publishing Platform
Palmatier, W., Sivadas, E., Stern, L.W. (2020). Marketing channel strategy: an onmichannel approach. New York: Routledge
Ozuem, W., Pattern,E., Azemi, Y. (2020). Harnessing omnichannel marketing strategies for fashion and luxury brands. Boca Ratón: Brown Walker Press/Universal Publishers
Piotrowicz, W., Cuthbertson, R. (2019). Exploring omnichannel retailing . Oxford: Springer
Diserhan, T. (2020). Managing customer experiences in an omnichannel world. Business science reference
Ozuem, W., Pattern,E., Azemi, Y. (2020). Harnessing omnichannel marketing strategies for fashion and luxury brands. Boca Ratón: Brown Walker Press/Universal Publishers
Cabigiosu, A. (2020). Digitalization in the luxury fashion industry. Springer
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Asignaturas