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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| International Fashion Business |
| Contents |
| Identifying Data | 2020/21 | |||||||||||||
| Subject | International Fashion Business | Code | 710G03025 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Third | Obligatory | 6 | ||||||||||
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| Topic | Sub-topic |
| Part I. Introduction to the internationalization of the fashion firm | 1.1. International trade concept 1.2. International marketing 1.3. Basis of international marketing in fashion industry 1.4. The structure of the international trade in fashion industry 1.5. Manufacturing internationalization vs. retailing internationalization in fashion industry 1.6. Supportive institutions for the positioning of the fashion company in third countries (IGAPE, ICEX...) in fashion industry 1.7. International negotiation in fashion industry |
| Part II. The process of internationalization in the fashion industry | 2.1. The internationalization and foreign market in fashion industry 2.2. Internationalization plan in fashion industry 2.3. The process of the strategic plannification in fashion industry 2.4. Steps in the internationalization in fashion industry 2.5. Internationalization and positioning strategies in third counties and new markets in fashion industry. |
| Part III. International marketing in the fashion industry | 3.1. The concept of product in the foreign market in fashion industry 3.2. Brand positioning in the foreign market in fashion industry 3.3. The place in the foreign market in fashion industry 3.4. The function of agents in foreign market and distribution channel of exporter companies in fashion industry 3.5. The price in the international market in fashion industry 3.6. The communication in the international market in fashion industry 3.7. The internacionalization through e-commerce in fashion industry |
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