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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Promotional Strategies in Fashion II: Advertising and Public Relations |
| Learning aims |
| Identifying Data | 2020/21 | |||||||||||||
| Subject | Promotional Strategies in Fashion II: Advertising and Public Relations | Code | 710G03027 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Third | Obligatory | 6 | ||||||||||
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| Learning outcomes | Study programme competences | ||
| Defining public relations and identifying its characteristics and implicationsin the development of communication iniciatives in the fashion industry | A3 A8 |
B1 B2 B4 |
C1 C3 |
| Identifying and describing the functions and tools of public relations, as well as the different strategic and operational phases of a PR campaign | A3 |
B3 B7 B9 |
C7 C8 |
| Identiying and analyzing the subjects that intervene in the activity of PR, recognizing the professional roles of the discipline and its particularities. | A3 |
B6 |
C4 C5 C7 |
| Designing PR campaings and crisis communication plans for fashion industry | A8 |
B2 B3 B4 B5 B6 B7 B8 B9 |
C3 C9 |
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