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Teaching GuideTerm Faculty of Humanities |
| Grao en Xestión Industrial da Moda |
 Subjects |
| Promotional Strategies in Fashion II: Advertising and Public Relations |
| Contents |
| Identifying Data | 2020/21 | |||||||||||||
| Subject | Promotional Strategies in Fashion II: Advertising and Public Relations | Code | 710G03027 | |||||||||||
| Study programme |
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| Descriptors | Cycle | Period | Year | Type | Credits | |||||||||
| Graduate | 2nd four-month period |
Third | Obligatory | 6 | ||||||||||
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| Topic | Sub-topic |
| Part I. The advertising in the fashion industry |
1.1. Definition of advertising 1.3. Advertising characteristics in fashion industry 1.4. Short history of advertising in fashion industry 1.4. Advertising agency and the fashion companies: services and workflow 1.8. Digital campaigns in fashion industry 1.9. The ethics in advertising |
| Part II. Public relations in fashion industry | 2.1. Concept and characteristics of public relations 2.2. Characteristics of PR in fashion industry 2.3. Functions of PR in fashion industry 2.4 Short history of PR in fashion industry 2.5. Strategic and operational plannification in fashion industry 2.6. Publics, public opinion, media: stakeholders, publics and target. 2.7. Media and PR 2.8. Management, organization and logistics of events 2.9. Fashion events 2.10.Protocol in fashion industry 2.11.Crisis communication 2.12 Crisis communication plan |
| Part III. Trends in fashion communication | 3.1. Carreers in marketing communication in fashion industry |
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