Máster Universitario en Deseño, Desenvolvemento e Comercialización de Videoxogos
Descriptors
Cycle
Period
Year
Type
Credits
Official Master's Degree
1st four-month period
First
Obligatory
6
Language
Spanish
Teaching method
Face-to-face
Prerequisites
Department
Ciencias da Computación e Tecnoloxías da Información Empresa
Coordinador
Membiela Pollán, Matías Enrique
E-mail
matias.membiela@udc.es
Lecturers
Castro Pena, Luz
Membiela Pollán, Matías Enrique
E-mail
maria.luz.castro@udc.es
matias.membiela@udc.es
Web
General description
The objective of the course is for the student to master the marketing planning knowledge applied to the video game market. With this premise we will focus on the analysis of demand, competition and consumer behavior.
The student will have to be able to master the techniques to meet the needs of customers, locate new market niches, identify and assess future market segments and design an action plan to achieve the objectives set.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
Subjects
