Teaching GuideTerm
Higher Polytechnic University College
  Home | galego | castellano | english | A A |  
Máster Universitario en Deseño, Desenvolvemento e Comercialización de Videoxogos
 Subjects
  Brand Design and Development
Abrir nova vista Vista para imprimir Exportar a pdf
Identifying Data 2020/21
Subject (*) Brand Design and Development Code 730529002
Study programme
Máster Universitario en Deseño, Desenvolvemento e Comercialización de Videoxogos
Descriptors Cycle Period Year Type Credits
Official Master's Degree 1st four-month period
First Obligatory 6
Language
Spanish
Teaching method Face-to-face
Prerequisites
Department Análise Económica e Administración de Empresas
Empresa
Coordinador
Salido Andrés, Noelia
E-mail
noelia.sandres@udc.es
Lecturers
Salido Andrés, Noelia
E-mail
noelia.sandres@udc.es
Web
General description O principal obxectivo desta asignatura de máster é achegar aos estudantes á relevancia das variables Produto e Marca, e ao encaixe dun efectivo desenvolvemento das mesmas na competitiva industria dos Videoxogos. Para logralo, os estudantes abordarán a investigación da política de produtos; coñecerán o proceso de innovación e desenvolvemento de produtos; e aprenderán a xestionar as marcas e o seu valor no deseño de videoxogos, como resposta ás demandas dos principais gupos de interese nunha industria global, creativa, e extremadamente cambiante.
Contingency plan 1. Modifications to the contents 2. Methodologies *Teaching methodologies that are maintained *Teaching methodologies that are modified 3. Mechanisms for personalized attention to students 4. Modifications in the evaluation *Evaluation observations: 5. Modifications to the bibliography or webgraphy
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
Universidade da Coruña - Rúa Maestranza 9, 15001 A Coruña - Tel. +34 981 16 70 00  Soporte Guías Docentes