Datos Identificativos | 2021/22 | |||||||||||||
Asignatura | Distribución Omnicanle de Moda | Código | 710G03024 | |||||||||||
Titulación |
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Descriptores | Ciclo | Período | Curso | Tipo | Créditos | |||||||||
Grao | 2º cuadrimestre |
Terceiro | Obrigatoria | 6 | ||||||||||
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Bibliografía básica |
Ramadan, S. (2017). Omnichannel marketing . CreateSpace Independent Publishing Platform Palmatier, W., Sivadas, E., Stern, L.W. (2020). Marketing channel strategy: an onmichannel approach. New York: Routledge Ozuem, W., Pattern,E., Azemi, Y. (2020). Harnessing omnichannel marketing strategies for fashion and luxury brands. Boca Ratón: Brown Walker Press/Universal Publishers Piotrowicz, W., Cuthbertson, R. (2019). Exploring omnichannel retailing . Oxford: Springer Diserhan, T. (2020). Managing customer experiences in an omnichannel world. Business science reference Ozuem, W., Pattern,E., Azemi, Y. (2020). Harnessing omnichannel marketing strategies for fashion and luxury brands. Boca Ratón: Brown Walker Press/Universal Publishers Cabigiosu, A. (2020). Digitalization in the luxury fashion industry. Springer |
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Bibliografía complementaria | |
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