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Bibliografía básica
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Kotler, Phillip, & Armstrong, G. (2021). Principles of Marketing. Pearson
Santesmases, M. (2012). Marketing. Conceptos y Estrategias. Pirámide
Kerin, Roger A., & Hartley, Steven W. (2016). Marketing. Mc Graw-Hill
Kotler, Phillip & Armstrong, Gary, (2018). Principios de Marketing. Pearson
Grewal, Dhruv (2018). Marketing. McGraw-Hill Education
Santesmases, M. (2011). Fundamentals of Marketing. Pirámide
Calvo Porral, Cristina, & Satanton, J. L. (2017). Principles of Marketing. Esic
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