A materia ten como obxectivo que o alumno aprenda a elaborar un plan de márketing audiovisual nunha contorna de cambio continuo e de adopción de novas tecnoloxías, e que aprenda a deseñar estratexias de márketing dixital para favorecer a venda, circulación e consumo de contidos audiovisuais.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.