Identifying Data					2023/24
Subject (*)	Introduction to Marketing			Code	611G02015
Study programme	Grao en Administración e Dirección de Empresas
Descriptors	Cycle	Period	Year	Type	Credits
	Graduate	1st four-month period	Second	Obligatory	6
Language	Spanish English
Teaching method	Face-to-face
Prerequisites
Department	Empresa
Coordinador	Rodríguez Fernández, María Magdalena		E-mail	magdalena.rodriguez@udc.es
Lecturers	Calvo Porral, Cristina Membiela Pollán, Matías Enrique Rodríguez Fernández, María Magdalena Rodríguez Vázquez, Clide		E-mail	cristina.calvo@udc.es matias.membiela@udc.es magdalena.rodriguez@udc.es c.rodriguezv@udc.es
Web
General description	The aim of this course is to apply the fundamentals of marketing to real cases and learn to take decisions that will achieve the objectives of companie
Study programme competencies Learning aims Contents Planning Methodologies Personalized attention Assessment Sources of information Recommendations
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.