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Identifying Data 2023/24
Subject (*) Introduction to Marketing Code 611G02015
Study programme
Grao en Administración e Dirección de Empresas
Descriptors Cycle Period Year Type Credits
Graduate 1st four-month period
Second Obligatory 6
Language
Spanish
English
Teaching method Face-to-face
Prerequisites
Department Empresa
Coordinador
Rodríguez Fernández, María Magdalena
E-mail
magdalena.rodriguez@udc.es
Lecturers
Calvo Porral, Cristina
Membiela Pollán, Matías Enrique
Rodríguez Fernández, María Magdalena
Rodríguez Vázquez, Clide
E-mail
cristina.calvo@udc.es
matias.membiela@udc.es
magdalena.rodriguez@udc.es
c.rodriguezv@udc.es
Web
General description The aim of this course is to apply the fundamentals of marketing to real cases and learn to take decisions that will achieve the objectives of companie
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.