Grao en Xestión Dixital de Información e Documentación
Descriptors
Cycle
Period
Year
Type
Credits
Graduate
1st four-month period
Fourth
Optional
6
Language
Spanish
Teaching method
Face-to-face
Prerequisites
Department
Humanidades
Coordinador
E-mail
Lecturers
Fernandez Travieso, Carlota
Maseda Seco, Diego
E-mail
carlota.ftravieso@udc.es
d.maseda@udc.es
Web
General description
Abórdanse conceptos básicos de márketing e estratexias de promoción de utilidade no ámbito dos servizos de información, así como a metodoloxía para establecer un plan de márketing neste contexto.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
