Bibliografía básica

Belz, F-M.; Peattie, K. y Gali, J. P. (2013): “Marketing de sostenibilidad: Una perspectiva global”, Profit Editorial.

Kotler, P. y Keller, K. L. (2016): “Marketing Management”, 16ª ed., Ed. Pearson.

Solomon, M.R. (2018): “Consumer Behavior: Buying, Having, and Being”, 12ª ed., Ed. Pearson.
Bibliografía complementaria

Bourn, M. y Munden, S. (2024): “Sustainable Advertising: How Advertising Can Support a Better Future”, Kogan Page.

Carvill, M.; Butler, G. y Evans, G. (2021): “Sustainable Marketing: How to Drive Profits with Purpose”, Bloomsbury Business.

Kotler, P.; kartajaya, H. y Setiawan, I. (2021): “Marketing 5.0. Tehcnology for Hukmanity”, Wiley John and Sons Inc.

Kotler, P.; kartajaya, H. y Setiawan, I. (2023): “Marketing 6.0. The Futures is Inmmersive”, Wiley John and Sons Inc.

Randle, P. y Eyre, A. (2023): “Sustainable Marketing: The Industry’s Role in a Sustainable Future”, Kogan Page.

Reffstrup, N. y Roberts-Islam, B. (2024): “The GANNI Playbook: How to Get Started Creating a Responsible Business”, Penguin Business.