Bibliografía básica

Kotler, P.and Armstrong. G. (2018): “Principles of Marketing”, Pearson, 17th ed.

Mitterfellner, O. (2019): “Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry”, Routledge, 1st ed.
Bibliografía complementaria

Aaker, D. (1991). “Managing Brand Equity: Capitalizing on the Value of a Brand Name”, Free Press, New York.

Lea-Greenwood, G. (2013): “Fashion Marketing Communications”, Wiley, 1st ed.

Ries, A. and Trout, J. (2001): “Positioning: The Battle for Your Mind”, McGraw-Hill Education.

Santesmases, M. (2011): “Fundamentals of Marketing”,  Pirámide, Madrid.