Mestrado Universitario en Dirección e Administración de Empresas (2013)
Descriptors
Cycle
Period
Year
Type
Credits
Official Master's Degree
1st four-month period
First
Obligatory
6
Language
Spanish
Teaching method
Face-to-face
Prerequisites
Department
Economía Empresa
Coordinador
Juanatey Boga, Oscar
E-mail
oscar.juanatey.boga@udc.es
Lecturers
Juanatey Boga, Oscar
Rodríguez Fernández, María Magdalena
E-mail
oscar.juanatey.boga@udc.es
magdalena.rodriguez@udc.es
Web
General description
Os obxectivos desta materia son saber aplicar os fundamentos e extratexias da direción comercial a casos reais e tomar decisións para cumplir os obxectivos da dirección de marketing
Contingency plan
1. Modifications to the contents
2. Methodologies
*Teaching methodologies that are maintained
*Teaching methodologies that are modified
3. Mechanisms for personalized attention to students
4. Modifications in the evaluation
*Evaluation observations:
5. Modifications to the bibliography or webgraphy
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
