Identifying Data					2020/21
Subject (*)	Marketing Management			Code	611G02035
Study programme	Grao en Administración e Dirección de Empresas
Descriptors	Cycle	Period	Year	Type	Credits
	Graduate	1st four-month period	Fourth	Obligatory	6
Language	Spanish Galician
Teaching method	Face-to-face
Prerequisites
Department	Empresa
Coordinador	Blazquez Lozano, Felix		E-mail	felix.blazquez@udc.es
Lecturers	Blazquez Lozano, Felix Juanatey Boga, Oscar Martinez Fernandez, Valentin Naya Mosquera, José Luis		E-mail	felix.blazquez@udc.es oscar.juanatey.boga@udc.es valentin.martinez@udc.es jose.luis.naya@udc.es
Web
General description	Os obxectivos desta materia son saber aplicar os fundamentos da direción comercial a casos reais e tomar decisións para cumplir os obxectivos de dirección comercial
Contingency plan	1. Modifications to the contents 2. Methodologies *Teaching methodologies that are maintained *Teaching methodologies that are modified 3. Mechanisms for personalized attention to students 4. Modifications in the evaluation *Evaluation observations: 5. Modifications to the bibliography or webgraphy
Study programme competencies Learning aims Contents Planning Methodologies Personalized attention Assessment Sources of information Recommendations
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.