Mestrado Universitario en Socioloxía Aplicada: Investigación Social e de Mercados
Descriptors
Cycle
Period
Year
Type
Credits
Official Master's Degree
1st four-month period
First
Optional
3
Language
Spanish
Teaching method
Face-to-face
Prerequisites
Department
Economía Empresa
Coordinador
Juanatey Boga, Oscar
E-mail
oscar.juanatey.boga@udc.es
Lecturers
Juanatey Boga, Oscar
E-mail
oscar.juanatey.boga@udc.es
Web
General description
O obxetivo da materia básase en determinar a relevancia que ten a segmentación do mercado e o posicionamento na estratexia empresarial, coa finalidade de que a empresa logre acadar unha posición competitiva no mercado.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
