Audience measurement and analysis in the digital environment
Code
615518026
Study programme
Mestrado Universitario en Socioloxía Aplicada: Investigación Social e de Mercados
Descriptors
Cycle
Period
Year
Type
Credits
Official Master's Degree
2nd four-month period
First
Optional
3
Language
Spanish
Galician
Teaching method
Face-to-face
Prerequisites
Department
Socioloxía e Ciencias da Comunicación
Coordinador
Quintas Froufe, Natalia
E-mail
n.quintas.froufe@udc.es
Lecturers
Quintas Froufe, Natalia
E-mail
n.quintas.froufe@udc.es
Web
General description
Nun mundo globalizado e interconectado polas tecnoloxías da información e da comunicación, faise imprescindible para o analista e investigador social e de mercados unha formación que comprenda as metodoloxías de análise e medición das audiencias no contorno dixital.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
