Social change, consumption trends and consumer behavior tourist
Code
615524002
Study programme
Mestrado Universitario en Planificación e Xestión de Destinos e Produtos Turísticos(plan 2016)
Descriptors
Cycle
Period
Year
Type
Credits
Official Master's Degree
1st four-month period
First
Obligatory
3
Language
Galician
Teaching method
Face-to-face
Prerequisites
Department
Psicoloxía Socioloxía e Ciencias da Comunicación
Coordinador
López-Cortón Facal, Ana María
E-mail
ana.lopez-corton@udc.es
Lecturers
Caamaño Franco, Iria
Fernández Fernández, Javier Luis
López-Cortón Facal, Ana María
E-mail
iria.caamano@udc.es
javier.fernandez4@udc.es
ana.lopez-corton@udc.es
Web
General description
O mercado turístico español caracterizouse durante anos por unha especialización case absoluta no denominado turismo de "sol e praia".
Actualmente, as novas demandas e esixencias do consumidor turístico, así como a intensificación do nivel competitivo no sector, fai que sexa necesario realizar un estudo máis exhaustivo do comportamento do consumidor e analizar cales son as tendencias actuais.
Ante esta situación, búscase que o alumno coñeza cuales son estes cambios, e que mediante un traballo de campo poida valorar os devanditos comportamentos.
Contingency plan
1. Modifications to the contents
2. Methodologies
*Teaching methodologies that are maintained
*Teaching methodologies that are modified
3. Mechanisms for personalized attention to students
4. Modifications in the evaluation
*Evaluation observations:
5. Modifications to the bibliography or webgraphy
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
