A finalidade da materia é a de coñecer o sector audiovisual dende o punto de vista dos públicos e as audiencias. Para iso estudaranse e analizarán as principais técnicas de investigación de audiencias, tanto as cuantitativas coma as cualitativas.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
