A finalidade principal da materia Estudo da Audiencia é coñecer o sector audiovisual desde o punto de vista dos receptores. Para iso estudaranse e analizarán as principais técnicas de investigación de audiencias, tanto as cuantitativas coma as cualitativas.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
