No sector da animación e dos videoxogos ten un importante papel a comunicación promocional. Mesmo un bo producto debe ir acompañado dunha boa comunicación. A materia busca achegar as bases para desenvolver estratexias de comunicación axeitadas, atendendo a diversas técnicas de promoción e publicidade.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
