Pricing and Distribution of Animation and Video Games
Code
616G02045
Study programme
Grao en Creación Dixital, Animación e Videoxogos
Descriptors
Cycle
Period
Year
Type
Credits
Graduate
1st four-month period
Fourth
Optional
4.5
Language
Spanish
Teaching method
Face-to-face
Prerequisites
Department
Empresa
Coordinador
Losada López, José María
E-mail
jose.maria.losada@udc.es
Lecturers
Losada López, José María
E-mail
jose.maria.losada@udc.es
Web
General description
O obxectivo da materia é que o alumno domine os coñecementos planificación de márketing aplicados ao mercado de videoxogos. Con esta premisa centrarémonos na análise da demanda, a competencia e o comportamento do consumidor.
O alumno terá que ser capaz de dominar as técnicas para coñecer as necesidades dos clientes, localizar novos nichos de mercado, identificar e valorar segmentos de mercado futuros e deseñar un plan de actuación para conseguir os obxectivos marcados.
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
