Identifying Data					2020/21
Subject (*)	Tourism Promotion and Communication Skills			Code	662G01005
Study programme	Grao en Turismo
Descriptors	Cycle	Period	Year	Type	Credits
	Graduate	2nd four-month period	First	Basic training	6
Language	Spanish Galician English
Teaching method	Hybrid
Prerequisites
Department
Coordinador	León Sanjuán, María Victoria de		E-mail	victoria.de.leon@udc.es
Lecturers	León Sanjuán, María Victoria de		E-mail	victoria.de.leon@udc.es
Web
General description	Interpretar e adaptar os diferentes códigos e canais comunicativos, así como entender a súas diferentes aplicacións e funcións específicas. Coñecer os usos habituais da comunicación e promoción turística no eido do deseño de contidos, tanto impresos como audiovisuais ou multimedia. Crear, dirixir e remodelar proxectos para a comunicación, publicidade e promoción turística.
Contingency plan	1. Modifications to the contents 2. Methodologies *Teaching methodologies that are maintained *Teaching methodologies that are modified 3. Mechanisms for personalized attention to students 4. Modifications in the evaluation *Evaluation observations: 5. Modifications to the bibliography or webgraphy
Study programme competencies Learning aims Contents Planning Methodologies Personalized attention Assessment Sources of information Recommendations
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.