O obxectivo da materia é analizar os aspectos específicos da comercialización no sector turístico. O contido estrutúrase nas seguintes partes: Dirección comercial; Concepto de Revenue: desde o punto de vista da política de prezos; Determinación da política de distribución turística: canles de distribución turística e o seu funcionamento; Negociación con provedores; CRM: políticas de fidelización do cliente e Técnicas de vendas.
Contingency plan
1. Modifications to the contents
2. Methodologies
*Teaching methodologies that are maintained
*Teaching methodologies that are modified
3. Mechanisms for personalized attention to students
4. Modifications in the evaluation
*Evaluation observations:
5. Modifications to the bibliography or webgraphy
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.
