Identifying Data					2020/21
Subject (*)	Information and Cultural Marketing			Code	710521013
Study programme	Mestrado Universitario en Estudos Avanzados en Museos, Arquivos e Bibliotecas
Descriptors	Cycle	Period	Year	Type	Credits
	Official Master's Degree	2nd four-month period	First	Optional	3
Language	Spanish
Teaching method	Face-to-face
Prerequisites
Department	Humanidades
Coordinador	Fernández Marcial, Viviana		E-mail	viviana.fernandez@udc.es
Lecturers	Fernández Marcial, Viviana		E-mail	viviana.fernandez@udc.es
Web	http://pdi.udc.es/gl/File/Pdi/PB79E /
General description	La materia tiene como fin acercar al estudiante a la filosofía y técnicas del marketing y su aplicación al ámbito de la gestión de las entidades y empresas culturales, museos, fundaciones, bibliotecas, archivos, editoriales. Se incide en el marketing como un sistema que va a permitir la articulación de estrategias de creación de productos y servicios culturales basados en las necesidades de la sociedad.
Contingency plan	1. Modifications to the contents 2. Methodologies *Teaching methodologies that are maintained *Teaching methodologies that are modified 3. Mechanisms for personalized attention to students 4. Modifications in the evaluation *Evaluation observations: 5. Modifications to the bibliography or webgraphy
Study programme competencies Learning aims Contents Planning Methodologies Personalized attention Assessment Sources of information Recommendations
(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.