Identifying Data 2018/19
Subject (*) Planning and management of destinations and touristic products of health and thermal Code 615524015
Study programme
Mestrado Universitario en Planificación e Xestión de Destinos e Produtos Turísticos(plan 2016)
Descriptors Cycle Period Year Type Credits
Official Master's Degree 2nd four-month period
First Optional 3
Language
Spanish
Teaching method Face-to-face
Prerequisites
Department Ciencias Biomédicas, Medicina e Fisioterapia
Coordinador
Meijide Failde, Rosa
E-mail
rosa.meijide.failde@udc.es
Lecturers
Meijide Failde, Rosa
E-mail
rosa.meijide.failde@udc.es
Web
General description Nesta materia estúdanse os aspectos mais relevantes relacionados co turismo de saúde. Estúdase o turismo de saúde e o turismo médico dando unha visión da súa actualidade mundial. O alumno será quen de identificar os diferentes productos e destinos do turismo médico e de saúde.Tratarase asimesmo o turismo litoral e insular dando unha visión das diferentes tipoloxías.
Antes de comezar o curso se entregará o seguinte material:
- Presentacións explicando os contidos da materia
- Criterios a seguir para a evaluación

Study programme competencies
Code Study programme competences
A6 CE8 - Planificar novos destinos e produtos turísticos
B2 CB7 - Que os estudantes saiban aplicar os coñecementos adquiridos e a súa capacidade de resolución de problemas en contornas novas ou pouco coñecidos dentro de contextos máis amplos (ou multidisciplinares) relacionados coa súa área de estudo
B6 CG1 - Expresarse correctamente, tanto de forma verbal como escrita, nas linguas oficiais da Comunidade Autónoma
B7 CG2 - Utilizar as ferramentas básicas das tecnoloxías da información e as comunicacións (TIC) necesarias para o exercicio da súa profesión e para a aprendizaxe ao longo da súa vida
B10 CG5 - Valorar criticamente o coñecemento, a tecnoloxía e a información dispoñible para resolver os problemas cos que deben enfrontarse
C1 CT1 - Resolver problemas de forma efectiva
C9 CT9 - Capacidade para resolver problemas con iniciativa, toma de decisións, creatividade, razonamiento crítico e de comunicar e transmitir coñecementos habilidades e destrezas

Learning aims
Learning outcomes Study programme competences
HEALTH AND THERMAL TOURISM. Understand the main motivations of the current society that demands health tourism and medical tourism. Identify the types of centers that offer medical and health tourism. Know the environmental, infrastructure, human resources, management and marketing characteristics defined by health and thermal tourism centers AJ6
BC2
BC6
BC7
BC10
CC1
CC9
TOURISM OF COAST: To study the characteristics, factors of location and forms of the coastal and insular tourist spaces AJ6
BC6
CC1
CC9

Contents
Topic Sub-topic
HEALTH AND THERMAL TOURISM 1. Health tourism and medical tourism. Definitions, concepts, antecedents and current importance.
2. Current Motivations of Medical Tourism and Health. Prevention of disease and health promotion. Healthy lifestyles. Most prevalent chronic pathologies.
3. Types of medical and health tourism centers: hospitals, spas, thalassotherapy centers, spa and water centers, curhoteles.
4. Infrastructure and Equipment of the centers. Hydrotherapy and physical medicine techniques.
5. General planning of a medical and health tourism destination: Water facilities, environmental characteristics of the environment, human resources, specific general characteristics of management of health tourism centers. Legislation.
6. Marketing of health tourism centers
7. Development and current situation of social tourism in Spain.
COASTAL AND INSULAR TOURISM
1. Concept and Definitions. Localization factors.
2. Forms of coastal tourist spaces. Analysis and evolution
3. Examples of Coastal Tourism.

Planning
Methodologies / tests Competencies Ordinary class hours Student’s personal work hours Total hours
Introductory activities A6 B10 1 1 2
Guest lecture / keynote speech A6 12 0 12
Field trip A6 6 1 7
Document analysis A6 B2 B6 B7 1 35 36
Oral presentation B2 B6 C1 C9 5 12 17
 
Personalized attention 1 0 1
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies Description
Introductory activities Activities that are carried out in order to know the competences, interests and / or motivations that the students have to achieve the objectives. It seeks to obtain relevant information that allows articulation of teaching to foster effective and meaningful learning, based on the students' previous knowledge.
The students of distance modality will participate in a forum abierto specifically for this point
Guest lecture / keynote speech Attendance: Oral presentation complemented with the use of audiovisual media and the introduction of some questions addressed to students, with the purpose of transmitting knowledge and facilitating learning.
Distance modality: Study guided through multimedia material (recorded classes, videos, power point presentations) following the contents.
Field trip Attendance: As much as possible, a visit will be made to a health tourism and coastal tourism center to be determined by the teachers. This visit will be compulsory for students with face-to-face teaching.
Distance modality: Students with training in this modality will be advised that as far as possible visit a center near their home.
Document analysis Bibliographical documents (articles, reports, etc.) relevant to the topic of the subject will be synthesized contents of a theoretical or practical nature.
Oral presentation Attendance: Students in the classroom will make an oral presentation of the tutored work
Distance modality: Students of distance mode will present a power point presentation and a forum and virtual debate will be organized in which the students should participate.

Personalized attention
Methodologies
Field trip
Description
In the tutored works and in the case study the teachers will attend in a particular way the needs of the students,
At the field exits the student will have a personalized attention adapted to the concerns with respect to the different aspects that will be studied in the visits.
In the tutored work, the teacher will follow a personalized process of the student's learning process

Assessment
Methodologies Competencies Description Qualification
Oral presentation B2 B6 C1 C9 The works will be exhibited in the classroom individually or in groups. The different quality aspects of the information handled, the presentation and the answers to the questions will be evaluated.
In the remote mode the work will be delivered and the questions raised will be answered virtually.
15
Document analysis A6 B2 B6 B7 Analytical and synthesis capabilities will be assessed 70
Guest lecture / keynote speech A6 In the face-to-face modality, the maximum possible score will be obtained in this section with attendance and active participation to 80% of the master sessions. In the case of non-attendance, a work will be carried out to be indicated by the teacher about the content taught.
In the distance mode, active participation in the virtual discussion forum will be assessed.
15
 
Assessment comments

Sources of information
Basic V.A. (2009). Técnicas hidrotermales y estética del bienestar. Edit. paraninfo
Tribuna termal (). Tribuna Termal. TP Consultores
Escuela de Organización Industrial EOI (2015). Turismo termal en España. EOI
V.A. (2002). Turismo y nueva sociedad Historia contemporánea. Universidad del país vasco.

Se aportará por parte dos profesores bibliografía complementaria en cada un dos temas

Complementary Mihail Moldoveau (1999 ). Ciudades termales en Europa. Lumwerg eds
Robin Bushell, Pauline Sheldon (2009). Wellness and tourism mind, body spirit, place . New York: Cognizant Communication Corporation


Recommendations
Subjects that it is recommended to have taken before

Subjects that are recommended to be taken simultaneously

Subjects that continue the syllabus

Other comments

Health and thermal tourism will be taught by prof. Rosa Meijide Faílde

Coastal and insular tourism will be taught by the Prf. Carlos Rodríguez Carro;

Basic level of reading English is recommended

The responsible teacher reserves the possibility of making some changes in the evaluation and other aspects that will be notified to the students well in advance.



(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.