Study programme competencies |
Code
|
Study programme competences / results
|
A6 |
Ter unha marcada orientación de servizo ao cliente. |
A8 |
Avaliar os potenciais turísticos e a análise prospectivo da súa explotación. |
A13 |
Manexar técnicas de comunicación. |
A24 |
Utilizar e analizar as tecnoloxías da información e as comunicacións (TIC) nos distintos ámbitos do sector turístico. |
A28 |
Coñecer os obxectivos, a estratexia e os instrumentos públicos da planificación. |
A33 |
Creatividade. |
B1 |
Capacidade de análise e síntese. |
B2 |
Comunicación oral e escrita en lingua nativa. |
B3 |
Resolución de problemas. |
B4 |
Razoamento crítico. |
B5 |
Compromiso ético. |
B6 |
Aprendizaxe autónoma. |
B7 |
Adaptación a novas situacións. |
C1 |
Expresarse correctamente, tanto de forma oral coma escrita, nas linguas oficiais da comunidade autónoma. |
C2 |
Dominar a expresión e a comprensión de forma oral e escrita dun idioma estranxeiro. |
C3 |
Utilizar as ferramentas básicas das tecnoloxías da información e as comunicacións (TIC) necesarias para o exercicio da súa profesión e para a aprendizaxe ao longo da súa vida. |
C4 |
Desenvolverse para o exercicio dunha cidadanía aberta, culta, crítica, comprometida, democrática e solidaria, capaz de analizar a realidade, diagnosticar problemas, formular e implantar solucións baseadas no coñecemento e orientadas ao ben común. |
C5 |
Entender a importancia da cultura emprendedora e coñecer os medios ao alcance das persoas emprendedoras. |
C6 |
Valorar criticamente o coñecemento, a tecnoloxía e a información dispoñible para resolver os problemas cos que deben enfrontarse. |
C7 |
Asumir como profesional e cidadán a importancia da aprendizaxe ao longo da vida. |
C8 |
Valorar a importancia que ten a investigación, a innovación e o desenvolvemento tecnolóxico no avance socioeconómico e cultural da sociedade. |
Learning aims |
Learning outcomes |
Study programme competences / results |
The key aim is to know the basics of Communication and its role in tourism promotion in order to
face professional challenges from a complete and broad view.
|
A6 A8 A13 A24 A28 A33
|
B1 B2 B3 B4 B5 B6 B7
|
C1 C2 C3 C4 C5 C6 C7 C8
|
The key aim is to know the basics of Communication and its role in tourism promotion in order to
face professional challenges from a complete and broad view.
|
A6 A13 A24 A28 A33
|
B1 B2 B3 B4 B5 B6 B7
|
C1 C2 C3 C4 C5 C6 C7 C8
|
To use communication technologies in different areas of the tourism sector. |
A6 A8 A13 A24 A28 A33
|
B1 B2 B3 B4 B5 B6 B7
|
C1 C2 C3 C4 C5 C6 C7 C8
|
To use communication technologies in different areas of the tourism sector. |
A6 A8 A13 A24 A28 A33
|
B1 B2 B3 B4 B5 B6 B7
|
C1 C2 C3 C4 C5 C6 C7 C8
|
To manage the language and basic communication tools. |
A6 A8 A13 A24 A28 A33
|
B1 B2 B3 B4 B5 B6 B7
|
C1 C2 C3 C4 C5 C6 C7 C8
|
Contents |
Topic |
Sub-topic |
1- Introduction |
1.1. Information and communication
1.2. Codes and channels |
2- Tourism Communication |
2.1. Planning of tourism communication
2.2. Tourism communication strategies
2.3. Trends and creativity |
3- Print Media
|
3.1. Historical evolution
3.2. Typography, composition and grids
3.3. Graphics, ink and paper management |
4- Audiovisual Communication |
4.1. Audiovisual language
4.2. Pre-production: script, storyboard and art direction
4.3. Production: video making
4.4. Postproduction: editing, effects, graphics |
5- Project presentations |
5.1. Verbal and written communication
5.2. Presentation design |
Planning |
Methodologies / tests |
Competencies / Results |
Teaching hours (in-person & virtual) |
Student’s personal work hours |
Total hours |
Supervised projects |
A6 A8 A13 A24 A28 A33 B1 B2 B3 B4 B5 B6 B7 C1 C2 C3 C4 C5 C6 C7 C8 |
2 |
80 |
82 |
Workshop |
A6 A8 A13 A24 A28 A33 B1 B2 B3 B4 B5 B6 B7 C1 C2 C3 C4 C5 C6 C7 C8 |
1 |
20 |
21 |
Guest lecture / keynote speech |
A6 A8 A13 A24 A28 A33 B1 B2 B3 B4 B5 B6 B7 C1 C2 C3 C4 C5 C6 C7 C8 |
20 |
0 |
20 |
Objective test |
A6 A8 A13 A24 A28 A33 B1 B2 B3 B4 B5 B6 B7 C1 C2 C3 C4 C5 C6 C7 C8 |
1 |
25 |
26 |
|
Personalized attention |
|
1 |
0 |
1 |
|
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
Methodologies |
Methodologies |
Description |
Supervised projects |
Face-to-face teaching. Full explanation at Campus Virtual (Moodle).
- Long project: Presentation of a new concept of a tourism product for defined target.
It will be also designed a flyer and a promotional spot.
Spoken presentation in working groups (15 minutes).
|
Workshop |
Face-to-face teaching. There will be required a variety of tasks explained at the beginning of the course. Full explanation at Campus Virtual (Moodle).
- Short projects, hands-on learning. Theory lessons implementation.
All tasks are demanded and developed in groups.
|
Guest lecture / keynote speech |
Theory explanations with Power Point and audiovisual examples.
|
Objective test |
Final exam on site of theoretical part.
|
Personalized attention |
Methodologies
|
Workshop |
Guest lecture / keynote speech |
Supervised projects |
|
Description |
Personalized tutoring at class or at teacher's office.
Please, by appointment, sending a mail to the teacher: victoria.de.leon@udc.es
Creativity techniques.
Face-to-face online teaching (Power Point and audiovisual examples).
|
|
Assessment |
Methodologies
|
Competencies / Results |
Description
|
Qualification
|
Objective test |
A6 A8 A13 A24 A28 A33 B1 B2 B3 B4 B5 B6 B7 C1 C2 C3 C4 C5 C6 C7 C8 |
Examen teórico oral (vía Teams).
Proba obxectiva de coñecementos sobre a parte xeral da asignatura. |
60 |
Supervised projects |
A6 A8 A13 A24 A28 A33 B1 B2 B3 B4 B5 B6 B7 C1 C2 C3 C4 C5 C6 C7 C8 |
70% Parte práctica
Realizarse un traballo final con exposición oral o último día de curso.
Valorarase a orixinalidade, a viabilidade e o axuste dos obxetivos do proxecto ao público perseguido.
Cada grupo de traballo terá 15 minutos para presentar o seu proxecto.
|
40 |
|
Assessment comments |
<p>It is obligatory to pass each block for getting through the subject. </p><p>Full information about the subject (notes, project specifications, delivery datas, personalized tutoring, etc) at<b> Moodle platform</b>.</p>
|
Sources of information |
Basic
|
|
· Campo, Sara y Yagüe, M. Jesús: Publicidad y promoción en las empresas turísticas. Madrid, Editorial Síntesis, 2011. · Bergström, Bo: Tengo algo en el ojo. Técnicas esenciales de comunicación visual. Barcelona, Promopress, 2009. · Leslie, Jeremy: Nuevo diseño de revistas. Barcelona, Gustavo Gili, 2000. · Bordwell, David y Thompson, Kirstin: El arte cinematográfico. Una introducción. Barcelona, Paidós, 1995. · Millerson, Gerald: Técnicas de realización y producción en TV. Madrid, IORTV, 2001. |
Complementary
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Recommendations |
Subjects that it is recommended to have taken before |
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Subjects that are recommended to be taken simultaneously |
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Subjects that continue the syllabus |
Tourism Marketing/662G01016 | Tourist Product Commercialisation/662G01031 | The Image of Tourist Products and Destinations in the Media /662G01046 |
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