Identifying Data 2021/22
Subject (*) Workshop 1: Fashion Business Plan Code 710G03032
Study programme
Grao en Xestión Industrial da Moda
Descriptors Cycle Period Year Type Credits
Graduate 1st four-month period
 Fourth Optional 6
Language
English
Teaching method Face-to-face
Prerequisites
Department Empresa
Coordinador
Calvo Silvosa, Anxo Ramon
 E-mail
anxo.calvo.silvosa@udc.es
Lecturers
Calvo Silvosa, Anxo Ramon
 E-mail
anxo.calvo.silvosa@udc.es
Web
General description Neste curso, o estudante capacitarase para elaborar plans de negocio no sector da moda. Terán que manexar algúns coñecementos sobre planificación estratéxica e financeira para analizar a contorna, establecer a misión, a visión e os valores, avaliar as habilidades e os recursos internos, así como para tomar decisións operativas e financeiras.
Trátase dun curso orientado á práctica que implementa unha metodoloxía de ensino dinámico baseada en talleres e estudo de casos. Os estudantes deberán elaborar un plan de negocio que inclúa a súa viabilidade e rendibilidade. Os resultados do traballo dos estudantes serán un informe escrito e unha presentación. Estes resultados darán lugar á cualificación final.
O docente encargado da materia conta cunha longa experiencia tanto académica como profesional. Exerce a docencia na UDC desde 1991. Pertenceu a diferentes consellos de administracións en empresas de diferentes sectores e tivo responsabilidades de xestión na UDC e na Xunta de Galicia.
Contingency plan 1. Modificacións nos contidos

Non haberá modificación nos contidos.

2. Metodoloxías

*Metodoloxías docentes que se manteñen

Todas as previstas no plan inicial pero desenvolveranse online.

*Metodoloxías docentes que se modifican

Todas as previstas no plan inicial pero desenvolveanse online.

3. Mecanismos de atención personalizada ao alumnado

Desenvólvense online.

4. Modificacións na avaliación

A avaliación continua desenvolverase online.

*Observacións de avaliación:

Se for posible, o exame final sería presencial. Se non, faríase online.

5. Modificacións da bibliografía ou webgrafía

Non haberá modificacións.

Study programme competencies
Code Study programme competences / results
A1 To acquire basic knowledge of the management of a textile/fashion firm at a strategic, operational and functional level
A2 To know the aspects of the environment that shape the evolution of the fashion industry and its firms, with particular focus on the impact of economic and legal trends
A3 To develop competencies for interpersonal relations and interaction with external and internal stakeholders (customers, suppliers, media, partners…)
A8 To be able to design and implement efficient marketing strategies from knowledge of the social environment, with a focus on communication and distribution: messages, media, channels, customer relationships, etc…
A9 To master the logistics process of a fashion firm from a global perspective, from procurement to manufacturing and transportation, with a special focus on the typical textile industry processes: selection of materials and fabrics, patternmaking, manufacturing, etc, …
A10 To acquire the economic-financial fundamentals needed to assess the status of a fashion firm and to adequately manage it from a triple perspective of liquidity, solvency and profitability
A11 To acquire an international perspective of the fashion industry, and to master internationalization planning and management tools
A14 To acquire a clear perspective of the role of people in organizations, and to know the human resource management tools needed to achieve maximum commitment and performance
B1 That students demonstrate that they acquired and understood knowledge in a study area that originates from general secondary education and that can be found at a level that, though usually supported by advanced textbooks, also includes aspects implying knowledge from the avantgarde of its field of study
B2 That students know how to apply their knowledge to their job or vocation in a professional form, and have the competencies that are usually demonstrated through elaboration and advocacy of arguments and problem resolution within their field of study
B3 That students have the capacity to collect and interpret relevant data (normally within their field of study) in order to issue judgements that include a reflection upon relevant topics in the social, scientific or ethical realm
B4 That students may convey information, ideas, problems and solution to the public, both specialized and not
B5 That students develop those learning skills that are needed to undertake ulterior studies with a high degree of autonomy
B6 Capacity for cooperation, team-work and collaborative learning in interdisciplinary settings
B7 Capacity to analyse trends (critical thinking)
B8 Capacity to plan, organize and manage resources and operations
B9 Capacity to analyse, diagnose and take decisions
C1 Adequate oral and written expression in the official languages.
C3 Using ICT in working contexts and lifelong learning.
C4 Acting as a respectful citizen according to democratic cultures and human rights and with a gender perspective.
C5 Understanding the importance of entrepreneurial culture and the useful means for enterprising people.
C7 Developing the ability to work in interdisciplinary or transdisciplinary teams in order to offer proposals that can contribute to a sustainable environmental, economic, political and social development.
C8 Valuing the importance of research, innovation and technological development for the socioeconomic and cultural progress of society.
C9 Ability to manage times and resources: developing plans, prioritizing activities, identifying critical points, establishing goals and accomplishing them.

Learning aims
Learning outcomes Study programme competences / results
To analyse the general and sectorial environment A1
A2
A3
A11
 B1
B2
B5
B9
 C7
C9
To assess internal skill and resources when coming up with a business idea A14
 B1
B2
B5
B8
B9
 C7
C9
To devise a strategy including operational and financial decisions (marketing, production, logistics, HR, CAPEX, funding and so on) A8
A9
A10
 B3
B4
 C3
C4
C5
To assess the financial feasibility and profitabily of a business plan A10
 B3
B6
B7
 C3
C5
C9
To devise a business plan on the Fashion sector including ESG matters A1
A2
 C1
C8
C9

Contents
Topic Sub-topic
What is a Business Plan? When do you need a business plan?
Why to devise a business plan
Content of a Business Plan Executive summary
Elevator pitch
Company description: Mission, Vision, values
Market research and potential
Competitive analysis: internal (skill and resources) and external (environment)
Product/service description
Business strategy: marketing, operations, HR and so on.
Capital Strategy: Investment and Funding
Financial Strategy: D&A and dividends
Short-term policies: Inventories, customers, cash, suppliers and so on.
Financial feasibility and profitability Financial forecasts
Financial Plan
Is the financial plan feasible?
Is the financial plan profitable?
Sensitivity analysis

Planning
Methodologies / tests Competencies / Results Teaching hours (in-person & virtual) Student’s personal work hours Total hours
Case study A1 A2 A8 A9 A10 A11 A14 B1 B2 B4 B6 B7 B9 C1 C3 20 20 40
Oral presentation A3 B3 B8 C1 C3 C4 C5 C9 2 6 8
Supervised projects A1 B5 B6 B9 C3 C5 C7 C8 C9 0 22 22
Workshop A1 A2 A3 A8 A9 A10 A11 B4 B6 B7 B8 B9 C3 C8 C9 20 60 80
 
Personalized attention 0 0
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies Description
Case study Students will be provided with one case study in order to fully understand how a business plan can be devised and assessed.
Oral presentation Students will be required to make an oral presentation over the business plan on the Fashion sector they will devise over the term at the end of the course.
Supervised projects Students will be required to conduct a project including a business plan on the Fashion sector.
Workshop A workshop will be carried out in order to enable students to conduct their projects in an interactive way.

Personalized attention
Methodologies
Supervised projects
Workshop
Case study
Oral presentation
Description
We will use personal and small group tutorials to give specific support to the students. We will focus on theoretical or/and practical issues related to workshop sessions or project conducting which might require further explanations. They are implemented online and in-person.

Assessment
Methodologies Competencies / Results Description Qualification
Supervised projects A1 B5 B6 B9 C3 C5 C7 C8 C9 At the end of the course, students will be required to submit a written report including its business plan. 30
Workshop A1 A2 A3 A8 A9 A10 A11 B4 B6 B7 B8 B9 C3 C8 C9 Personal and team work and personal engagement in workshops will be also taken into account to grade students. 10
Case study A1 A2 A8 A9 A10 A11 A14 B1 B2 B4 B6 B7 B9 C1 C3 Students will be required to submit the discussion of a case study. 10
Oral presentation A3 B3 B8 C1 C3 C4 C5 C9 At the end of the course, students will be required to make a presentation on their business plans. 50
 
Assessment comments

A) EVALUATIONREGULATIONS:

1. Evaluation conditions: It isforbidden to access the exam room with any device that allows communicationwith the outside and/or storage of information.

2. Identification ofthe student: The student must prove his/her identity in accordance with the currentregulations.

B) TYPES OFQUALIFICATION:

1. No-show grade: Corresponds to thestudent, when he/she only participates in evaluation activities that have aweighting of less than 20% on the final grade, regardless of the gradeachieved.

2. Students with recognition of part-timededication and academic dispensation of exemption from attendance: students with recognitionof part-time dedication will be evaluated following the conditions expressedbelow for the Early-call opportunity.

C) EVALUATIONOPPORTUNITIES:

1. First opportunity: the evaluation criteria previously indicated in this section will be applied.

2. Second opportunity: the evaluation criteria previously indicated in this section will be applied.

3. Early-call Opportunity: There are specificconditions for the early call opportunity (art. 19 Normas de Avaliación, Revisióne Reclamacións das Cualificacións dos Estudos de Grao e MestradoUniversitario). In this case, evaluation is carried out by a specific mixedexam, comprehensive of all contents and skills of the subject. This examaccounts for 100% of final mark.

D) OTHER EVALUATIONOBSERVATIONS:

Fraudulent behavior in any of the methodologiessubject to assessment will result in the grade of "Fail (0)" in thefinal assessment.

Attendance
to all workshop sessions is compulsory. Attendance to a minimum of 90% of
teaching hours is required. This requisite is a necessary condition to pass the
course.

Sources of information
Basic Pinson, L. (2008). Anatomy of Business Plan. The step-by-step Guide to Building your Business and Securing your Company's future. Out of your mind... and into Marketplace TM
Comunidad de Madrid (). Business Plan. http://www.madrid.org/cs/StaticFiles/Emprendedores/Analisis_Riesgos/pages/pdf/metodologia/1Plandeemp
Dupouy, L.T. (2018). Cómo desarrollar planes estratégicos de negocios: el proceso es más importante que el resultado final. https://www.harvard-deusto.com/como-desarrollar-planes-estrategicos-de-negocios-el-proceso-es-mas-im
Wahbe, A. (2019). How to write a business plan: Free template, tips, and examples. https://quickbooks.intuit.com/r/business-planning/business-plan-template/
Abrams, R. (2003). The Successful Business Plan. Secrets and Strategies. THe Planning shop

Complementary


Recommendations
Subjects that it is recommended to have taken before

Subjects that are recommended to be taken simultaneously

Subjects that continue the syllabus

Other comments

1.      The delivery of the documentary works that are made in this subject:

a.       It will be requested in virtual format and/or computer support

b.      It will realise through Moodle, in digital format without needing to print them

2.      The importance of the ethical principles related to the values of sustainability in the personal and professional behaviours must be taken into account.

3.      Work will be done to identify and modify prejudices and sexist attitudes and the environment will be influenced in order to modify them and promote values of respect and equality.

4.      The full integration of students who for physical, sensory, psychic or sociocultural reasons experience difficulties to an adequate, egalitarian and profitable access to university life, will be facilitated.

5.      Additional remarks:

In a hybrid teaching method, in-person and online sessions will be blended according to the guidelines issued by the UDC.

 Using electronic devices (laptops, tablets, mobile phones and so on) will be permitted only for academic purposes.


(*)The teaching guide is the document in which the URV publishes the information about all its courses. It is a public document and cannot be modified. Only in exceptional cases can it be revised by the competent agent or duly revised so that it is in line with current legislation.