| Study programme competencies |
| Code | Study programme competences |
| A1 | To acquire basic knowledge of the management of a textile/fashion firm at a strategic, operational and functional level |
| A2 | To know the aspects of the environment that shape the evolution of the fashion industry and its firms, with particular focus on the impact of economic and legal trends |
| A7 | To know the reality and social conditions that influence fashion, with a perspective of its historical development |
| A8 | To be able to design and implement efficient marketing strategies from knowledge of the social environment, with a focus on communication and distribution: messages, media, channels, customer relationships, etc… |
| B1 | That students demonstrate that they acquired and understood knowledge in a study area that originates from general secondary education and that can be found at a level that, though usually supported by advanced textbooks, also includes aspects implying knowledge from the avantgarde of its field of study |
| B2 | That students know how to apply their knowledge to their job or vocation in a professional form, and have the competencies that are usually demonstrated through elaboration and advocacy of arguments and problem resolution within their field of study |
| B3 | That students have the capacity to collect and interpret relevant data (normally within their field of study) in order to issue judgements that include a reflection upon relevant topics in the social, scientific or ethical realm |
| B4 | That students may convey information, ideas, problems and solution to the public, both specialized and not |
| B5 | That students develop those learning skills that are needed to undertake ulterior studies with a high degree of autonomy |
| B6 | Capacity for cooperation, team-work and collaborative learning in interdisciplinary settings |
| B7 | Capacity to analyse trends (critical thinking) |
| B8 | Capacity to plan, organize and manage resources and operations |
| B9 | Capacity to analyse, diagnose and take decisions |
| C1 | Adequate oral and written expression in the official languages. |
| C2 | Mastering oral and written expression in a foreign language. |
| C3 | Using ICT in working contexts and lifelong learning. |
| C4 | Acting as a respectful citizen according to democratic cultures and human rights and with a gender perspective. |
| C5 | Understanding the importance of entrepreneurial culture and the useful means for enterprising people. |
| C7 | Developing the ability to work in interdisciplinary or transdisciplinary teams in order to offer proposals that can contribute to a sustainable environmental, economic, political and social development. |
| C8 | Valuing the importance of research, innovation and technological development for the socioeconomic and cultural progress of society. |
| C9 | Ability to manage times and resources: developing plans, prioritizing activities, identifying critical points, establishing goals and accomplishing them. |
| Learning aims | |||
| Learning outcomes | Study programme competences | ||
| To know the basic concepts and principles of business management | A1 |
B1 B2 B3 B4 B5 B6 B7 B8 B9 |
C2 C3 C4 C5 C7 C9 |
| To analyze the environment and the reality surrounding fashion companies | A2 A7 A8 |
B1 B2 B3 B4 B5 B6 B7 B8 B9 |
C1 C4 C5 C7 C8 C9 |
| To identify the operating principles of the different functional subsystems of fashion companies | A1 A8 |
B1 B2 B3 B4 B5 B6 B7 B8 B9 |
C4 C5 C7 C8 C9 |
| To carry out, in work teams, a preliminary analysis of the business management of a fashion company | A1 A2 |
B1 B2 B3 B4 B6 B7 B8 |
C2 C3 C9 |
| Contents |
| Topic | Sub-topic |
| The company | Concept and nature. The company as a system Business functions and objectives The company and the business people Types of companies Introduction to business management approaches Business environment Introduction to ethics and business culture. Corporate Social Responsibility |
| Management subsystem | Introduction to management functions The planning function. Strategic planning The organizational function The leading function The control function Introduction to management of human resources |
| Operations subsystem | Definition and main concepts Objectives and types of decisions Types of productive processes The costs and the calculation of the break-even point |
| Commercial subsystem | Definition and main concepts Segmentation, target markets and positioning The purchase process in fashion Marketing-mix: product, price, promotion and distribution |
| Financial subsystem | Definition and main concepts The financial function The economic-financial structure Introduction to the result Ratios Funding sources |
| Planning | ||||
| Methodologies / tests | Competencies | Ordinary class hours | Student’s personal work hours | Total hours |
| Mixed objective/subjective test | A1 A2 A7 A8 B1 B2 B3 B4 B7 B9 C5 C9 | 2 | 35 | 37 |
| Supervised projects | A1 A2 A8 B1 B2 B3 B4 B5 B6 B7 B8 B9 C2 C3 C7 C8 C9 | 3 | 26 | 29 |
| Case study | A1 A2 A7 A8 B1 B2 B3 B4 B6 B7 B8 B9 C2 C4 C5 C7 C8 | 5 | 15 | 20 |
| ICT practicals | B1 B2 B7 B8 B9 C3 C9 | 5 | 10 | 15 |
| Seminar | A1 A2 A7 A8 B2 B4 B6 B7 B8 B9 C1 C3 C9 | 3 | 3 | 6 |
| Field trip | A1 A2 A7 A8 B2 B3 B4 C4 C5 C8 | 2.5 | 2 | 4.5 |
| Problem solving | A1 A7 A8 B3 B5 B7 B8 B9 C8 C9 | 4 | 10 | 14 |
| Guest lecture / keynote speech | A1 A2 A7 B8 B9 C5 | 31.5 | 31 | 62.5 |
| Online forum | B5 C2 C3 C4 C9 | 0 | 5 | 5 |
| Oral presentation | B1 B2 B4 B6 B8 C2 C9 | 3 | 5 | 8 |
| Directed discussion | B3 B4 B7 B8 C2 C4 C9 | 4 | 6 | 10 |
| Workbook | A1 A2 A7 B5 B9 C3 C5 | 0 | 11 | 11 |
| Personalized attention | 3 | 0 | 3 | |
| (*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. | ||||
| Methodologies |
| Methodologies | Description |
| Mixed objective/subjective test | Mid-term exam and final exam, which will combine different kind of questions (i.e., short or long-answers questions, practical exercises, objective test questions...). |
| Supervised projects | Group analysis of a fashion company that will be held throughout the academic year (especially during the second term) and presented in the classroom at the end of the course. |
| Case study | Resolution, individually or in group, of the proposed cases. These cases will be detailed along the course, according to the workplan. |
| ICT practicals | Resolution of practical cases, either individually or in groups, through computer programs (e.g., Excel). |
| Seminar | Seminars with experienced professionals, whenever possible. |
| Field trip | Visit to a fashion company during the second term, if sanitary conditions allow it. |
| Problem solving | Resolution of problems of a theoretical and practical nature. |
| Guest lecture / keynote speech | Presentation of the contents that are part of the theoretical framework of the subject through oral presentations, guided by the use of presentation files, audiovisual media and the introduction of questions addressed to students in order to favor learning and the construction of knowledge. Each of the subjects will be preceded by a contextualization, where the contents of each topic will be detailed, as well as their relation to other subjects of the Degree, given the introductory nature of this course. |
| Online forum | There will be two online forums; namely: - Online discussion forum: a channel that students can use to propose debates or contribute to them. - Online learning forum: a channel that students can use as a space for exchanging and reflecting about their learning and for proposing new activities. |
| Oral presentation | Oral presentation, individually or in groups, of the activities done in the classroom or the case studies that must be submitted. |
| Directed discussion | Through this dynamic different topics will be addressed, aimed at making the students think about different issues of the course and adopt a critical position. |
| Workbook | Readings on different topics aimed at addressing or deepening on the issues studied in the classroom. |
| Personalized attention |
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| Assessment | |||
| Methodologies | Competencies | Description | Qualification |
| Guest lecture / keynote speech | A1 A2 A7 B8 B9 C5 | Attendance and active participation in the guest lectures and in the activities carried out in the interactive sessions will be considered (e.g. participation in debates or directed discussions in the classroom, resolution of activities, answer to questions formulated...). Short questionnaires might also be carried out, without prior notice, on the contents seen at the end of any of some of the guest lectures. | 10 |
| Supervised projects | A1 A2 A8 B1 B2 B3 B4 B5 B6 B7 B8 B9 C2 C3 C7 C8 C9 | Assessment of the written report and the oral presentation of the proposed group work. This assessment will be carried out as it is detailed below: - Domain of specific content: use of specific terminology, accuracy and suitability of content [30%] - Written expression and formal presentation: spelling and grammar correction, coherence, cohesion, expository clarity, structure of information, ability to analyze and synthesise information [20%] - Information management: sufficiency and relevance of bibliographical sources consulted, consultation of additional sources [15%] - Creativity in the form and content [5%] - Oral presentation: clarity, precision, organization of ideas, capacity for analysis and synthesis of information, ability to respond to potential questions [20%] - Cooperative work: score that each member of a work group awards to the other members of the same group [10%] |
20 |
| Mixed objective/subjective test | A1 A2 A7 A8 B1 B2 B3 B4 B7 B9 C5 C9 | The mid-term and final exams will have a weight of 20 and 25%, respectively, in the final grade of this course. The partial exam is not compulsory, so the students who decide not to attend it will have to attend the final exam, that will have a weight of 45% in the final grade of the course. Same criteria is valid for those students who fail the partial exam. |
45 |
| Case study | A1 A2 A7 A8 B1 B2 B3 B4 B6 B7 B8 B9 C2 C4 C5 C7 C8 | Assessment of the cases proposed and carried out individually or in groups. In some of the cases proposed (to be specified during the course according to the proposed workplan) the assessment will be done in pairs. In the case studies, it will be assessed the coherence and adequacy of the answers to the questions proposed, the formal presentation and the written expression, the consultation of bibliographical sources... |
20 |
| Online forum | B5 C2 C3 C4 C9 | Active participation in the forums: (a) in the discussion forum, it will be assessed the proposal of topics for the debate and the participation in the debates, the sharing of initiatives; (b) in the learnig forum, it will be assessed the answers given to the students' doubts and questions. | 5 |
| Assessment comments | |||
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Assessment criteria
In order to pass this course, both in the first and the second opportunity, it will be necessary to obtain a minimum score of 4 points out of 10 in the mixed objective/subjective test and the supervised project. If this requirement is not met, the final qualification will be "Fail", even when the average of all the activities that are part of the assessment will give a grade equal to or greater than 5 points out of 10. If a student who has released or passed a part of the course (e.g., mid-term exam) does not manage to pass the course as a whole on the official dates of the exams of the first and second opportunity, his/her final grade will be "Fail". In the following academic year, these students might keep the grade of those tests that they have passed (as long as the grade obtained was equal to or greater than 5 points out of 10), if they wish, and as long as they inform the instructors of the course of their decision in the first two weeks of classes. This condition will only apply in the following academic year; from there onwards, the grades will not be kept.
If there are students who want to take the early December call (Art. 19 "Standards for evaluation, review and claim of qualifications for undergraduate and master's degree studies"), given that this course is annual, those students will only have to take the mixed objective/subjective test (70% of the grade) and the supervised project (30% of the grade). The supervised project must be done individually. In order to pass the course, a final grade equal to or greater than 5 points out of 10 must be obtained, as long as the students have obtained a score equal to or greater than 4 points out of 10 in each of the methodologies subjected to assessment.
The students who do not attend the final exam that will take place on the date established in the faculty's official exam calendar will be graded as "No presentado" (i.e., no grade). This criterion will apply both in the first and in the second assessment opportunity, as well as in the early December call.
The students with recognition of part-time dedication and academic exemption waiver must inform the instructors of the course at the beginning of the academic year, in order to establish a plan and calendar of activities. The assessment system will be the following one: mixed objective/subjective test (60%), supervised projects (20%), and case study (20%). The supervised project must be done in group.
Fraudulent behavior in any of the methodologies subject to assessment will result in the grade of "Fail (0)" in the final assessment. It is forbidden to access the examination room with any device allowing for data transmission and/or warehousing (e.g., mobile phones, smart watches...) when any of the assessment test is taking place. |
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| Sources of information |
| Basic |
LUECKE, R. (2012). Finance for Managers . Boston, Mass: Harvard Business Review Press [Disponible en EBSCO FULL TEXT Finder]
ROBBINS, S.P., DE CENZO, D.A., COULTER, M.A. (2017). Fundamentals of Management: Essential Concepts and Applications. Pearson
RUBIO DOMÍNGUEZ, P. (2012). Introducción a la gestión empresarial. B-EUMED. [Disponible en E-Libro]
MAYNAR, P., BAÑEGIL, T., GALERA, C. (2008). La Economía de la Empresa en el Espacio de Educación Superior. Madrid: McGraw-Hill
SAVIOLO, S., TESTA, S. (2007). La gestión de las empresas de moda. Barcelona: Gustavo Gili
KOTLER, P.T., KELLER, K.L. (2016). Marketing Management. Pearson |
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The instructors of the course might provide additional bibliography for each of the lessons. |
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| Complementary |
CASTILLO A.M. (Dir.), ABAD, I.M., AGUIRRE, J.M., GARCÍA, J., MORENO, F., RASTROLLO, Mª.A. (2003). Introducción a la Economía y Administración de Empresas. Pirámide
https://www.modaes.com/ (). Modaes.
BREALEY, R.A., MYERS, S.C., ALLEN, F. (2018). Principles of corporate finance. McGraw-Hill
https://www.businessoffashion.com/ (). The Business of Fashion.
BURNS, L.D., MULLETT, K.K. (2016). The Business of Fashion. Designing, Manufacturing, and Marketing. Bloomsbury Publishing Inc.
CHOW, S. (Ed) (2018). The Fashion Business Manual: an illustrated guide to building a fashion brand . Fashionary International Ltd
DILLON, S. (2018). The Fundamentals of Fashion Management. Bloomsbury Visual Arts |
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| Recommendations | ||||||||
| Subjects that it is recommended to have taken before |
| Subjects that are recommended to be taken simultaneously | ||
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| Subjects that continue the syllabus | ||||||||
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| Other comments | |
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This is an introductory course in which prior knowledge is not needed. It is recommended the review and follow-up of the course on the virtual campus, where the materials and contents addressed in the classroom will be uploaded and the activities to be carried out will be detailed. It is also recommended to read the economic press frequently and to bring the laptop or tablet to the interactive sessions. The documents of the course will be delivered through the virtual classroom, in digital format; in case this is not possible, it is recommended to use recycled paper, double-sided documents, and to avoid the use of plastic materials. According to the different regulations applicable to university teaching, the gender perspective must be incorporated into this course (non-sexist language will be used, bibliography of authors of both sexes will be used...). Efforts will be made to identify and modify sexist prejudices and attitudes, and the environment will be influenced in order to modify them and promote values of respect and equality. The full integration of students who, for physical, sensory, mental or socio-cultural reasons, experience difficulties in gaining suitable, equal and beneficial access to university life will be encouraged. |