Study programme competencies |
Code
|
Study programme competences / results
|
A1 |
CE1 - Conocer y saber aplicar los aspectos teóricos y prácticos de todas las cuestiones jurídicas relacionadas con los videojuegos y los productos de animación. |
A18 |
CE18 - Conocer las herramientas necesarias para captar información del mercado y conocer a los consumidores. |
A32 |
CE32 - Ser capaz de analizar problemas y tomar decisiones en entornos empresariales y de comercialización. |
A33 |
CE33 - Manejar los conceptos y técnicas empleados en las diferentes áreas funcionales de una empresa de nueva creación y entender las relaciones que existen entre los objetivos y las políticas empresariales. |
B1 |
CB1 - Que os estudantes demostrasen posuir e comprender coñecementos nunha área de estudo que parte da base da educación secundaria xeral, e se atope a un nivel que, se ben se apoia en libros de texto avanzados, inclúe tamén algúns aspectos que implican coñecmentos procedentes da vanguarda do seu campo de estudo |
B2 |
CB2 - Que los estudiantes sepan aplicar sus conocimientos a su trabajo o vocación de una forma profesional y posean las competencias que suelen demostrarse por medio de la elaboración y defensa de argumentos y la resolución de problemas dentro de su área de estudio |
B3 |
CB3 - Que los estudiantes tengan la capacidad de reunir e interpretar datos relevantes (normalmente dentro de su área de estudio) para emitir juicios que incluyan una reflexión sobre temas relevantes de índole social, científica o ética |
B4 |
CB4 - Que los estudiantes puedan transmitir información, ideas, problemas y soluciones a un público tanto especializado como no especializado |
B5 |
CB5 - Que los estudiantes hayan desarrollado aquellas habilidades de aprendizaje necesarias para emprender estudios posteriores con un alto grado de autonomía |
B6 |
CG1 - Capacidad de organización y planificación. Especialmente en el planteamiento de trabajos conducentes a la creación de los contenidos audiovisuales digitales que componen una producción de animación o un videojuego. |
B9 |
CG4 - Conocer los procedimientos, destrezas y metodologías necesarios para la adaptación del proceso creativo al medio digital y la producción de obras artísticas a través de tecnologías específicas. |
B11 |
CG6 - Capacidad crítica y autocrítica. Necesaria en todo proceso creativo en el que se busca un compromiso con la calidad del trabajo, los resultados y las soluciones propuestas. |
B12 |
CG7 - Trabajo en equipo. Capacidad de abordar proyectos en colaboración con otros estudiantes, asumiendo roles y cumpliendo compromisos de cara al grupo. |
B13 |
CG8 - Capacidad de aplicar los conocimientos en la práctica, integrando las diferentes partes del programa, relacionándolas y agrupándolas en el desarrollo de productos complejos. |
B14 |
CG9 - Capacidad de diseño y gestión de proyectos, resolviendo los aspectos narrativos, técnicos y de gestión del proyecto de animación o videojuego. |
C1 |
CT1 - Adequate oral and written expression in the official languages. |
C3 |
CT3 - Using ICT in working contexts and lifelong learning. |
C4 |
CT4 - Acting as a respectful citizen according to democratic cultures and human rights and with a gender perspective. |
C5 |
CT5 - Understanding the importance of entrepreneurial culture and the useful means for enterprising people. |
C6 |
CT6 - Acquiring skills for healthy lifestyles, and healthy habits and routines. |
C7 |
CT7 - Developing the ability to work in interdisciplinary or transdisciplinary teams in order to offer proposals that can contribute to a sustainable environmental, economic, political and social development. |
C8 |
CT8 - Valuing the importance of research, innovation and technological development for the socioeconomic and cultural progress of society. |
C9 |
CT9 - Ability to manage times and resources: developing plans, prioritizing activities, identifying critical points, establishing goals and accomplishing them. |
Learning aims |
Learning outcomes |
Study programme competences / results |
At the end of the term, students should be able to identify the main elements of the entrepreneurial environment, the phases of the entrepreneurial process and the sections that are part of the business plan of a new company. |
A1 A18 A32 A33
|
B1 B2 B3 B4 B5 B6 B9 B11 B12 B13 B14
|
C1 C3 C4 C5 C6 C7 C8 C9
|
In their learning process, students will use tools for opportunity detection, strategic formulation and project planning. |
A18 A32 A33
|
B2 B3 B6 B9 B11
|
C3 C7
|
Contents |
Topic |
Sub-topic |
1. Entrepreneurial environment |
1.1. Formal and informal institutions
1.2. Entrepreneurship in Spain |
2. The Entrepreneurial process |
2.1. Phases of the process
2.2. Sequence of activities |
3. The business project |
3.1. Strategic analysis
3.2. Strategic logic
3.3. The business plan |
Planning |
Methodologies / tests |
Competencies / Results |
Teaching hours (in-person & virtual) |
Student’s personal work hours |
Total hours |
Case study |
A1 A32 A33 B2 B3 B4 B6 B12 B13 B14 C1 C3 C4 C5 C6 C7 |
20 |
66 |
86 |
Mixed objective/subjective test |
B5 C9 |
3 |
0 |
3 |
Aprendizaxe servizo |
C5 C6 C7 C8 |
4 |
4 |
8 |
Guest lecture / keynote speech |
A1 A18 B1 B5 B9 B11 C8 |
17 |
34 |
51 |
|
Personalized attention |
|
2 |
0 |
2 |
|
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
Methodologies |
Methodologies |
Description |
Case study |
The teacher will present the analysis of different real companies framing each of them in the appropriate sections of the course contents.
Following the case sudy method (Villarreal, 2010), students and teacher engage in a process of analysis and in-deep discussion about the circumstances facing each of the companies analyzed.
The teacher will present the analysis of different real companies framing each of them in the appropriate sections of the course contents.
Through each of the cases, students and teacher engage in a process of analysis and deep discussion about the circumstances facing each of the companies analyzed.
|
Mixed objective/subjective test |
Students will answer open-ended questions that relate theoretical concepts to practical applications of the case studies. |
Aprendizaxe servizo |
Students will learn the elements that determine the entrepreneurial culture, and will learn to handle analysis and problem-solving tools that will allow them to expand their job opportunities with their own business projects. |
Guest lecture / keynote speech |
The conceptual framework will be presented during the classes. Theories will be aligned with the cases of study, in order to provide a complete vision of the application of strategic management into practice. Inductive and deductive methods will be used. The time devoted to each of the chapters in which the subject will be divided in proportion to its extent and degree of difficulty in its preparation. |
Personalized attention |
Methodologies
|
Mixed objective/subjective test |
Aprendizaxe servizo |
Case study |
|
Description |
In master classes, the teacher will address each of the issues raised by students during their development relating to the subject. If the issues raised require broader responses, the teacher will offer to the student a complementary explanation during the tutorial sessions. Answers to previous questions can be posted on Teams and Moodle (e-learning platform), in order to other students can take advantage of it. During the sessions of case study, students should intervene to ask, clarify or explain their different approaches. The teacher will provide support to the working groups in the classroom and also in the tutorial sessions.
Following the recommendations of the UDC regarding sustainability, the reports will be sent in digital format, avoiding the unjustified consumption of paper.
Students with part-time attendance recognized by the academic institution will mainly use Teams and Moodle platforms and mail and Teams to manage the contents of the subject and to contact with the professor for on-line tutorial sessions.
|
|
Assessment |
Methodologies
|
Competencies / Results |
Description
|
Qualification
|
Mixed objective/subjective test |
B5 C9 |
50% da nota final |
50 |
Case study |
A1 A32 A33 B2 B3 B4 B6 B12 B13 B14 C1 C3 C4 C5 C6 C7 |
50% da nota final |
50 |
|
Assessment comments |
The evaluation criteria will serve for the first opportunity. In
the evaluation of supervised projects, the professor will take into account the
the service-based-learning project. Participation in continuous assessment
activities in a percentage less than 20% implies an assessment of not
presented, regardless of the score achieved. In the second opportunity there will be an exam on a practical case. The final grade of the students who pass the continuous assessment will be the average of the grade and the exam. For those who did not pass the continuous evaluation, the grade of the theoretical-practical exam will be 100% of the grade.
The students with recognition of part-time dedication and
attendance exemption will be assessed with the same evaluation criteria, but
the requirent of minimun attendance.
In the advanced call of December the evaluation criteria will be
the same of those of the second opportunity.
If any fraudulent behavior is detected in any of the
methodologies, the student will fail the subject. Students cannot use any
mobile devices during the exams. If they do it, they will fail the
subject.
Or the student must demonstrate to his / her
personality in accordance with current regulations. For all other matters not
specifically detailed in this guide there is current regulations applicable.
|
Sources of information |
Basic
|
|
BIBLIOGRAFÍA
BÁSICA: Neira, I., Guerrero, M., Calvo, N., del Mar Fuentes, M., Fernández-Laviada, A., Leporati, M., & Torres, A. J. (2021). Global Entrepreneurship Monitor. Informe GEM España 2020-2021 (Vol. 256). Ed. Universidad de Cantabria. Sánchez,
R. and Heene, A. (2004). The New Strategy Management. Organization,
Competition, and Competence , John Wiley&Sons, Inc., New York. Cátedra
Nebrija-BBVA en formación de emprendedores. El arte de emprender . Servicio de
publicaciones de la Universidad Antonio de Nebrija Gil
Estallo, M.A. Cómo crear y hacer funcionar una empresa . Conceptos e
instrumentos. ESIC FUENTES DE CASOS DE ESTUDIO The
Case Journal (accesible desde la biblioteca), http://kmelot.biblioteca.udc.es/search*gag/m?SEARCH=case+journal&sortdropdown=-&searchscope=1&submit=Enviar Emerald
Emerging Markets Case Studies (accesible desde la biblioteca),
http://www.emeraldinsight.com/case_studies.htm?articleid=17068615
http://91.121.77.230/e_casos/cast/pages/estudios/estudios.asp |
Complementary
|
|
|
Recommendations |
Subjects that it is recommended to have taken before |
|
Subjects that are recommended to be taken simultaneously |
|
Subjects that continue the syllabus |
|
Other comments |
All contents and information
will be updated in the web page of the subject in the students' intranet
(Virtual Campus) |
|