Study programme competencies |
Code
|
Study programme competences / results
|
A2 |
Analizar a dimensión económica do turismo. |
A5 |
Converter un problema empírico nun obxecto de investigación e elaborar conclusións. |
A6 |
Ter unha marcada orientación de servizo ao cliente. |
A10 |
Xestionar os recursos financeiros. |
A11 |
Definir obxectivos, estratexias e políticas comerciais. |
A12 |
Dirixir e xestionar (management) os distintos tipos de entidades turísticas. |
A13 |
Manexar técnicas de comunicación. |
A26 |
Planificar e xestionar os recursos humanos das organizacións turísticas. |
B1 |
Capacidade de análise e síntese. |
B2 |
Comunicación oral e escrita en lingua nativa. |
B3 |
Resolución de problemas. |
B4 |
Razoamento crítico. |
B5 |
Compromiso ético. |
B6 |
Aprendizaxe autónoma. |
B7 |
Adaptación a novas situacións. |
C1 |
Expresarse correctamente, tanto de forma oral coma escrita, nas linguas oficiais da comunidade autónoma. |
C2 |
Dominar a expresión e a comprensión de forma oral e escrita dun idioma estranxeiro. |
C3 |
Utilizar as ferramentas básicas das tecnoloxías da información e as comunicacións (TIC) necesarias para o exercicio da súa profesión e para a aprendizaxe ao longo da súa vida. |
C4 |
Desenvolverse para o exercicio dunha cidadanía aberta, culta, crítica, comprometida, democrática e solidaria, capaz de analizar a realidade, diagnosticar problemas, formular e implantar solucións baseadas no coñecemento e orientadas ao ben común. |
C5 |
Entender a importancia da cultura emprendedora e coñecer os medios ao alcance das persoas emprendedoras. |
C6 |
Valorar criticamente o coñecemento, a tecnoloxía e a información dispoñible para resolver os problemas cos que deben enfrontarse. |
C7 |
Asumir como profesional e cidadán a importancia da aprendizaxe ao longo da vida. |
C8 |
Valorar a importancia que ten a investigación, a innovación e o desenvolvemento tecnolóxico no avance socioeconómico e cultural da sociedade. |
Learning aims |
Learning outcomes |
Study programme competences / results |
To know management techniques |
A2 A5 A6 A10 A11 A12 A13 A26
|
B1 B2 B3 B4 B5 B6 B7
|
C1 C2 C3 C4 C5 C6 C7 C8
|
To learn to work in groups |
A2 A5 A6 A10 A11 A12 A13 A26
|
B1 B2 B3 B4 B5 B6 B7
|
C1 C2 C3 C4 C5 C6 C7 C8
|
To be able to communicate orally and by writting |
A2 A5 A6 A10 A11 A12 A13 A26
|
B1 B2 B3 B4 B5 B6 B7
|
C1 C2 C3 C4 C5 C6 C7 C8
|
Critical though and analysis |
A2 A5 A6 A10 A11 A12 A13 A26
|
B1 B2 B3 B4 B5 B6 B7
|
C1 C2 C3 C4 C5 C6 C7 C8
|
To understand the functioning of a company/organization |
A2 A5 A6 A10 A11 A12 A13 A26
|
B1 B2 B3 B4 B5 B6 B7
|
C1 C2 C3 C4 C5 C6 C7 C8
|
Contents |
Topic |
Sub-topic |
UNIT 2: The Company: Behaviour. |
2.1. The company as a nexus of contracts
2.2. Basic behavioural assumptions
2.3. Types of companies |
TEMA 3: Business Environment. |
3.1. General environment factors
3.2. Specific environment factors
3.3. SWOT and Porter´s 5 Forces
3.4. The competitive strategy
3.5. Social and environmental resposability |
UNIT 4: Location factors and size of the company |
4.1. Location factors
4.2. The size of the company
4.3. Growth strategies: internal and external growth
4.4. Cooperation between companies
4.5. Multinationals, globalization and relocation |
UNIT 5: Management of companies
|
5.1. Management fuction: management levels
5.2. The management process
5.2.1. Planning: stages, objectives and strategies
5.2.2. Organization and organizational structure
5.2.3. Control: phases, types and tools
5.3. Managment and leadership styles |
UNIT 6: Business assets and liabilities; Financial Statements. |
6.1. Assets and Liabilities
6.2. Patrimony elements
6.3. Classification of assets and liabilities: Balance Sheet
6.4. Profit and Loss account |
UNIT 7: Financial subsystem |
7.1. Financial function and financial resources
7.2. External financial resources in the short term
7.3. External financrial resources in the long term
7.4. Internal financial resources and elf financing
7.5. Investment projects: criterial to select investment projects: Net Present Value (NPV) and Internal Rate of Return (IRR) |
UNIT 8: Tourism businesses. |
8.1. Definition of tourism business
8.2. The tourism sector
8.3. Types of tourism companies
8.4. Transport business
8.5. Accommodations companies
8.6. Distribution: travel agencies |
TEMA 1: The company and the businessman |
1.1 The company as an economic and social reality
1.2 Concept of a business/company.
1.3 Elements of a business.
1.4 Functioning of a company. Basic areas.
1.5 Objectives of a company.
1.6 Social Responsability of a company: CSR and the ethics in business.
1.7 The businessman. |
Planning |
Methodologies / tests |
Competencies / Results |
Teaching hours (in-person & virtual) |
Student’s personal work hours |
Total hours |
Supervised projects |
A2 A5 A6 A10 A11 A12 A13 A26 B1 B2 B3 B4 B5 B6 B7 C1 C2 C3 C4 C5 C6 C7 C8 |
2 |
46 |
48 |
Guest lecture / keynote speech |
A4 A5 A6 A7 A12 A8 A9 A10 A11 A13 A14 A2 A3 B2 B3 B4 B5 B6 B7 B8 B9 B10 B11 B12 B13 C1 C2 C3 C4 C5 C6 C7 C8 C9 |
21 |
22 |
43 |
Case study |
A4 A5 A6 A7 A12 A8 A9 A10 A11 A13 A14 A2 A3 B2 B3 B4 B5 B6 B7 B8 B9 B10 B11 B12 B13 C1 C2 C3 C4 C5 C6 C7 C8 C9 |
16 |
0 |
16 |
Oral presentation |
A4 A5 A6 A7 A12 A8 A9 A10 A11 A13 A14 A2 A3 B13 B12 B11 B10 B9 B8 B7 B6 B5 B4 B3 B2 C1 C2 C3 C4 C5 C6 C7 C8 C9 |
2 |
8 |
10 |
Mixed objective/subjective test |
A4 A5 A6 A7 A12 A8 A9 A10 A11 A13 A14 A2 A3 B13 B12 B11 B10 B9 B8 B7 B6 B5 B4 B3 B2 C1 C2 C3 C4 C5 C6 C7 C8 C9 |
1 |
30 |
31 |
|
Personalized attention |
|
2 |
0 |
2 |
|
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
Methodologies |
Methodologies |
Description |
Supervised projects |
Based on the topics covered in the lectures, students will perform in groups the analysis of a company of the tourism sector. Guidelines will be provided at the begining of the course.
The work will be developed by the students, according to the indications that are provided through the personalized attention of the teacher to the different groups.
|
Guest lecture / keynote speech |
The contents of clases make up the theoretical framework of the subject. Oral presentations, guided by the use of powerpoint presentations, audiovisual media and questions addressed to the students will be employed by the lecturer in order to promote student learning. |
Case study |
The case study activities will deal with real situations focused on the tourism field. In this way, the student will apply the knowledge acquired during the master sessions through active participation and will achieve a greater knowledge of reality.
This methodology may be susbtituted with ApS. |
Oral presentation |
Student will orally present a conpect/theme dretermined by the lecturer. |
Mixed objective/subjective test |
Completion of a final exam: a written exam that will deal with theoretical, practical or theoretical-practical aspects developed in the classroom (multiple choice test and two short questions).
|
Personalized attention |
Methodologies
|
Case study |
Supervised projects |
|
Description |
The personalized attention described in relation to these methodologies is conceived as those moments of face-to-face work between the student and the teacher. For this reason, student participation is mandatory.
The form and time in which they are developed will be indicated in relation to each activity throughout the course according to the work plan of the subject.
|
|
Assessment |
Methodologies
|
Competencies / Results |
Description
|
Qualification
|
Case study |
A4 A5 A6 A7 A12 A8 A9 A10 A11 A13 A14 A2 A3 B2 B3 B4 B5 B6 B7 B8 B9 B10 B11 B12 B13 C1 C2 C3 C4 C5 C6 C7 C8 C9 |
The following aspects will be assessed:
Comprehension of the described situation, taking into account the diversity and complexity of the factors that influence the tourism sector.
The depth int he analysis with respect to the theoretical framework proposed in the course.
Synthesis capacity and adequate action proposals as response to the situation presented.
One item, assigned by the lecturer, will be orally presented in the classroom.
This component may be replaced by an ApS with an organization of the environment, if possible. |
10 |
Supervised projects |
A2 A5 A6 A10 A11 A12 A13 A26 B1 B2 B3 B4 B5 B6 B7 C1 C2 C3 C4 C5 C6 C7 C8 |
Originality, methodological rigour, depth of contents and la use of adequate documentar sources with be taken into account.
It will be orally presented in the classroom and performed in groups. |
20 |
Mixed objective/subjective test |
A4 A5 A6 A7 A12 A8 A9 A10 A11 A13 A14 A2 A3 B13 B12 B11 B10 B9 B8 B7 B6 B5 B4 B3 B2 C1 C2 C3 C4 C5 C6 C7 C8 C9 |
To pass the course it is necessary to have a minimum of 4 points over 10 in the exam (and, of course, to obtain an overall final grade of 5 points or more over 10). |
60 |
Oral presentation |
A4 A5 A6 A7 A12 A8 A9 A10 A11 A13 A14 A2 A3 B13 B12 B11 B10 B9 B8 B7 B6 B5 B4 B3 B2 C1 C2 C3 C4 C5 C6 C7 C8 C9 |
Groups will rally present in the classroom an item/exercise determined by the lecturer. |
10 |
|
Assessment comments |
This structure
will be used both for the first and the second opportunity (and in advance
opportunity) and for both full-time and part-time students.
Thus, for the
second chance (and advanced), students who did not pass the subject in the
first chance must take the exam on the established date and can revise/improve
or carry out the activities of the other components of the evaluation, although
the grade of the continuous evaluation is saved from the first opportunity to
the second (and, is also saved for the next academic year).
The grade of “Not
Presented” corresponds to students who do not take the exam (all opportunities)
The fraudulent
completion of the tests, once verified, will involve the qualification of “fail”
in the call in which the fault is committed and with respect to the subject in
which it was committed: the student will be qualified with fail (numerical
grade 0) in the corresponding call for the course academic, whether the
commission of the offense occurs in the first opportunity or in the second. For
this, the UDC will proceed to modify the qualification/grade in the record of
the first opportunity, if necessary.
Plagiarism
detected in any of the continuous assessment activities (checked with the
Turnitin program) will result in a grade of "0" in that assessment
component
The
"Student with recognition of part-time dedication and academic
dispensation of attendance exemption" will be evaluated in the same way.
The subject may
be adapted to students who require the adoption of measures aimed at supporting
diversity (physical, visual, auditory, cognitive, learning or related to mental
health). If this is the case, they must contact the services available at the
UDC/at the Center during the official deadlines stipulated prior to each
academic term, with the Diversity Attention Unit (https://www.udc.es/cufie/ADI/apoioalumnado
/); otherwise, with the ADI tutor of the Faculty of Tourism.
According to
the different regulations for university teaching, the gender perspective must
be incorporated in this subject (non-sexist language will be used, bibliography
by authors of both sexes, etc.). Work will be done to identify and modify
prejudices, situations of discrimination and sexist attitudes to correct them
and promote values of respect and
equality.
|
Sources of information |
Basic
|
Batemen, T. & Snell, S. (2013). Management.
Ivancevich, J. & Konopaske, R. (2011). Organizational Behaviour and Managmenet. Mc Graw-Hill |
- Guerras Martín y Navas López (2015): La dirección estratégica de la empresa. Teoría y aplicaciones. Ed Thomson-Reuters, Civitas. 5ª edición
- Parra López y Calero García (2006): Gestión y dirección de empresas turísticas. Ed. McGraw-Hill, Madrid
- ARANDA HIPÓLITO, A. (1998): "Dirección financiera para empresas turísticas (Inversión y Financiación)". Ed. Centro de Estudios Ramón Areces S.A. Madrid.
- CASANUEVA ROCHA, C., GARCÍA DEL JUNCO, J. y CARO GONZÁLEZ, F.J. (2000): "Organización y gestión de empresas turísticas". Pirámide. Madrid.
- SUÁREZ SUÁREZ A.S. (1996): "Curso de introducción a la economía de la empresa". Pirámide. Madrid.
- BUENO CAMPOS, E, et all. (1997): " Economía de la empresa. Análisis de las decisiones empresariales". Pirámide. Madrid.
- CUERVO, A. (1996): "Introducción a la administración de empresas". Civitas. Madrid.
|
Complementary
|
|
- AGUIRRE SABADA, A. (1992): "Fundamentos de economía y administración de empresas". Pirámide. Madrid.
- ARANDA HIPÓLITO, A. (1994): "Gestión técnica-económica de hoteles". Ed. Centro de Estudios Ramón Areces. Madrid.
- DOMÍNGUEZ MACHUCA, J.A., et all. (1990): "El subsitema productivo de la empresa: problemas y fundamentos teóricos". Pirámide. Madrid.
- SUÁREZ SUÁREZ, A. S. (1998): " Decisones óptimas de inversión y financiación en la empresa". Pirámide. Madrid.
- Burgos Pavón, Garbayo Blanch y Alonso Prieto (Coords, 2017): Código Franquicia. Ed Pirámide
- Bateman y Snell (2013): Management. Ed McGraw-Hill.
|
Recommendations |
Subjects that it is recommended to have taken before |
Introduction to Economics/662G01002 | Introduction to Tourism/662G01009 |
|
Subjects that are recommended to be taken simultaneously |
|
Subjects that continue the syllabus |
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